CYBERJAYA: The Malaysia Digital Economy Corporation (MDEC), Malaysia's lead agency in the digital economy, in collaboration with EasyStore announced the launch of the Malaysia Select Campaign (via a Malaysia-Taiwan shopping platform) aiming at assisting Malaysian businesses to expand to Taiwan.
"Public-private initiatives such as this is important as we seek to grow Malaysia as an eCommerce producer rather than just merely consumers, in line with the goals of National eCommerce Strategic Roadmap (NESR) 2.0 which aims to place the nation as the largest eCommerce market in the ASEAN-6 region by 2025. We aim to further catalyse the growth of eCommerce in Malaysia and of equal importance, sustaining livelihoods and jobs in the process. Together, we can accomplish the goals of MyDIGITAL and place us firmly on-course towards creating a globally competitive digital nation, anchored on inclusivity, sustainability and shared prosperity, firmly establishing Malaysia as the Heart of Digital ASEAN," said MDEC's chief digital business officer, Aiza Azreen Ahmad.
The campaign, scheduled to run from Oct 1 to Oct 10, 2021 is supported by Commerce Development Research Institute of Taiwan, Exabytes, EasyParcel as well as Janio.
This online sales campaign also targets to provide support to at least 800 local businesses to increase their sales by at least 30 per cent and gain significant brand exposure in Taiwan.
MDEC and EasyStore is currently in close consultation with the Commerce Development Research Institute of Taiwan and will be providing a kickstarter programme to participating local online businesses to introduce their brands and market their offerings to new market segments in Taiwan.
"We are glad to have a shared vision with MDEC to offer continuous support and leadership in pushing the ecommerce agenda forward for Malaysian businesses. In line with this, we strive our very best to simplify the selling process not solely on providing an easy-to-use ecommerce platform, but also to equip local businesses with the ability to export," said EasyStore's chief business development officer and co-founder, Alan Kok.
All local businesses are welcomed to register and participate. Application to be part of Malaysia Select is open until Sept 31, 2021 at www.malaysiaselect.asia. Webinars will also be conducted to equip the participants with knowledge, tips and tricks in marketing to Taiwan.
Local businesses without online store presence may also embark on eCommerce journey via EasyStore's single sales channel plan. As at the end of 2020, more than 489,000 MSMEs have adopted eCommerce while 378,000 SMEs were trained in eCommerce. Number of SMEs exporting also grew exponentially from 1,800 to 27,000. The sector also attracted investment worth RM1.5 billion for the establishment of regional eFullfilment hubs.