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#TECH: Introducing Malaysia's new social cooking app, CookX Asia

INSPIRED by Malaysia's abundant delicious foods, Wong Yew Mun founded a social cooking platform – CookX Asia – a new app for anyone aspiring chef or seasoned home cook who wanted to share recipes or sell prepared dishes as well as those on the lookout for new recipes or purchase pre-pack ingredients kits from the recipes.

Through the app these creator-partners will be able to share recipes, upload instructional videos, grow popularity and even earn income.

"Malaysia is home to so many incredible kitchen maestros - from stay at home mums to budding professional chefs and everything in between. With CookX Asia, we want to provide all of them a platform that can empower their entire culinary journey—first by creating a space where they can highlight their mouth-watering creations and then by engineering an ecosystem that can help them monetise their talents," said Wong in a statement.

With an intuitive and user-friendly interface, Wong said, even the most novice home cook will be able to produce and upload best in class recipes that are vibrant with images, filled with detailed step-by-step instructions and structured in an easy to digest manner.

Once the creator-partners built a library of tantalising recipes and grew a loyal base of followers, the platform will assist these creator-partners to upgrade with integrated e-commerce, logistics and delivery functionalities assistance as the platform aims to empower budding cooks not only to share but also to monetise and earn from their passions and talents.

"We wanted to give our talented cooks and chefs the ability to learn and earn flexibly."

On the app, creator-partners can either sell dishes as pre-order ready-made meals or focus on just the ingredients that are featured in their recipes with eco-packs—a pre-measured ingredient-pack based on specific recipes.

"So whether they want to go all-in and take charge of every aspect of eco-packs or even if they just want to enjoy the creativity of devising new recipes, they are still being rewarded monetarily for their efforts," added Wong.

The CookX Asia app has zero set-up fees with quick registrations requirements that allow creator-partners to get their profile up and running within three to five days.

However, the platform does impose a 15 per cent commission rate per transaction through the app with a cap fee of RM10 for each sale.

The brand new app is looking to grow its base of cooks and chefs in preparation for its official launch in May. Towards this end, CookX Asia has unveiled a slew of features, functions and benefits all targeted at benefiting what they term on the platform as the creator-partners.

"We are excited to be getting closer to our official launch date when we will be able to offer millions of Malaysians a brand new and unique experience to interact with the thing they love most - food. To do that we are now working hard to build a base of cooks and chefs that will excite users on a daily basis with new and interesting recipes that everyone will want to try at home," said Wong.

Download the CookX Asia app to find out more about the new platform or join as CookX Asia creator-partner.

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