#TECH: iQiyi introduces QR code for content subscriptions

KUALA LUMPUR: With the shared vision to contribute towards the revitalisation of the Asian content ecosystem powered by Malaysian creative minds, pan-Asian on-demand video streaming platform iQiyi has partnered with homegrown production company Longhouse Films to launch My Ofis on May 26, 2022.

Incorporated with e-commerce via QR code, My Ofis is a unique iQiyi global exclusive office-themed comedy drama set to pave the way for a new content consumption ecosystem with the "watch, scan and buy" concept.

According to iQiyi, the concept empowers viewers to conveniently make purchases from what they see on screen instantly that integrates advertising and seamless sales conversion.

With its e-commerce ecosystem powered by JOCOM: Your Pocket Supermarket, a home-grown e-commerce app, consumers can simply scan the QR code which appears alongside a product placement in the drama and be seamlessly directed to the e-commerce page on the JOCOM app on their smartphones to make their purchase and have it delivered straight to their doorstep.

"Together with our partners Longhouse Films and JOCOM, we aim to work towards shaping a new content ecosystem fitting for today's digital age, that empowers traditional brands and sellers to further digitalise through entertainment. My Ofis will open doors to more opportunities in bridging entertainment and e-commerce to support local brands, advertisers and marketers," said iQiyi Malaysia, Singapore and Brunei country manager, Dinesh Ratnam at a press conference held at EQ Kuala Lumpur.

Premiering May 26, 2022, My Ofis is an office-themed comedy drama that centres around the challenges of an intern, Jasper, a rockstar wannabe who chooses to let go of his boy band/heavy metal fame to support his grandmother by turning to corporate life. Jasper soon discovers the chaos and crazy antics of ordinary work life, romance and the struggles of office politics all the while yearning for a life on stage and to be in the limelight.

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