KUALA LUMPUR: HMD Global has announced a new subscription service with sustainability at its core called Circular alongside four new devices, including the brand's most eco-friendly smartphone yet.
HMD Global chief executive officer, Florian Seiche, in his address to the media during a closed press briefing session shared that the company aims to truly embrace their sustainability commitment and the new subscription plan will also encourage Nokia users to extend the life cycle of their devices.
"At HMD Global, home of Nokia phones, we want people to keep their phones for longer and this can be seen across three areas. We have introduced Circular, a truly circular subscription model that rewards people who extend the lifecycle of their phones," he said.
Circular offers a more sustainable and hassle-free way to "own" Nokia smartphones and tablets.
HMD Global also said it incentives users who keep their phones longer with a range of eco-friendly rewards.
"Within our subscription model, Nokia devices go through recycling, refurbishing and re-subscribing or they go to a charitable cause that needs it the most," explained HMD's head of product marketing, Adam Ferguson.
He said that the plan provides subscribers with complete freedom to choose and change subscriptions. The plan includes accidental damage, loss, or theft to be taken care of without a separate monthly cost, and a quick replacement arranged if needed.
According to HMD, the Circular aims to minimise the negative impact phone ownership can have on the planet by keeping smartphones and tablets out of landfill and giving them a second life, in line with the industry's commitment.
CCS Insight chief analyst Ben Wood said that the concept of sustainability is important for customers especially with connected electronics devices as a research done by the global authority company found that in Europe, half of the consumers believe that longer lasting products have positive impacts on the environment.
Wood added, HMD's effort to continue to encourage consumers to keep their device for longer and with Circular also means more devices will stay out of landfill "Electronic waste is an issue the whole industry must address and services like Circular are a positive step towards creating change."
MADE WITH RECYCLED ALUMINIUM
At the briefing, Ferguson introduced Nokia's new devices, and one of them is the Nokia X30 5G. Made with 100 per cent recycled aluminium and 65 per cent recycled plastic, the phone is "our most eco-friendly smartphone yet", said Seiche.
The X30 also takes on a more responsible packaging. Using 100 per cent FSC-certified and 70 per cent recycled paper boxes at a reduced packaging size for further savings on transportation CO2 emissions.
"We build our devices with more recycled materials and continue to boost our longevity heritage with software and security updates. And we are working hard to live this approach as a company, with our business-wide sustainability pledges that shows our commitment to continue to work harder to protect tomorrow," he said.
The X30, according to Wood, "delivers our smallest eco footprint yet and our best-ever PureView photography experience".
With zero compromise on the phone's performance, the Nokia X30 comes with premium features including the best photo experience to date. The 50MP PureView camera uses Optical Image Stabilisation (OIS) and AI to capture stunning ultra-wide angle and vibrant night time shots.
The camera is protected by scratch-resistant Corning Gorilla Glass with DX+ that lets 98 per cent of all light reach the large sensor and content is brought to life on the 6.43-inch PureDisplay with bright colours and smooth viewing.
NOKIA G60 5G
Bringing sustainability through longevity to as many people as possible, Nokia G60 5G brings X-series longevity to the G-series for the first time.
Helping people keep their phone for longer, the phone comes with the "3-3-3" promise – three years of Android upgrades, three years of monthly security updates, and an extended three-year warranty at no extra cost.
Complete with a 6.58-inch FHD+ 120Hz display for super-smooth scrolling and a 50MP AI triple camera, the G60 makes premium experiences more accessible.
Introducing the new C-series "hero", for combining durability with long-lasting three-day battery life, the C31 features an improved 6.7-inch HD+ display with AI-powered battery saving features.
Plus, it also comes with Android 12, triple rear and selfie cameras powered by Camera by Google, and improved protection with dust and moisture resistance with guaranteed two years of regular security updates bring maximum security and superior durability with IP52 protection from one of the toughest manufacturing standards in the world – all at an ultra-affordable price point, perfect for introducing anyone to the world of smartphones.
Designed with a tough body made with aluminium that features a 60 per cent recycled plastic cover for the antenna, the new Nokia T21 brings all the durability and promises you would expect from a Nokia tablet.
The tablet comes with two years of Android upgrades to ensure it remains fresh with up to three years of monthly security updates, making it perfect for family use. Building on the success of its predecessor, the device is loaded with fan-requested features, such as HD video streaming, voice calling and NFC payment capability.
Joining the sustainability journey, and bringing reliable sound on the go, Nokia introduces the new fully waterproof Nokia Portable Wireless Speaker 2 that comes with a 100 per cent recycled outer design and a whopping 22-hour battery life.
The new Nokia Clarity Earbuds 2 Pro on the other hand, come in a charging case made with 100 per cent recycled plastic – rich, audio experience with Hybrid Active noise cancelling that is environmentally friendly.
PRICING AND AVAILABILITY
The four new devices are already available in select markets globally. However, local availability and pricing will be announced in the near future.
Currently, Circular is available for select devices from Nokia.com/phones in the UK and Germany with global roll out planned in the coming months.
The eco-friendly Nokia X30 5G comes in Cloudy Blue or Ice White and is available in 6GB + 128GB and 8GB + 256GB memory and storage configurations starting at a global average recommended retail price (RRP) of €529.
Comes in Pure Black or Ice Grey and is available in 4GB + 64GB, 4GB + 128GB and 6GB + 128GB memory and storage configurations, the global average RRP for the Nokia G60 5G is €319.
Available in three colourways Mint, Charcoal and Cyan, the Nokia C31 comes in 3GB+32GB, 4GB+64GB, and 4GB+128GB memory and storage configurations with starting global average RRP of €129.
The tablet, Nokia T21 comes in Charcoal Grey and is available in 4GB+64GB and 4GB+128GB memory and storage configuration in a Wi-Fi and 4G/LTE options at a global average RRP of €239.