The Body Shop opens its most sustainable store

THE Body Shop Malaysia has opened its most sustainable store yet in Sunway Pyramid, paving itself and its customers a clear road to be change-makers for better practices that benefit the Earth.

Called the Activist Makers' Workshop, the store is an interactive "activist workshop" that encourages people to explore products and discover how — together — we can fight for a fairer and more beautiful world.

Launched in conjunction with World Earth Day last month, the store is equipped with several Earth-friendly facilities. After launching its refill trolley at its Suria KLCC store, this new Sunway Pyramid store also boasts a full refill station for your shower gel, shampoo, conditioner and handwash.

All you need to do is buy an empty aluminium container to be filled with your chosen product. Once it has been used up, wash and dry the same bottle and have it refilled for a fraction of the price if you were to buy the product in its original packaging.

A 250ml shampoo costs RM46, but if you have it refilled, it will only cost RM34 for 300ml. But you cannot refill the plastic packaging.

"This is truly all about health and safety," says InNature Bhd managing director Datin Mina Cheah-Foong. "We have tested aluminium and we know that the integrity of the products will not be compromised with refills."


The store has also been outfitted with sustainable fixtures made from reclaimed wood and recycled plastics to help minimise environmental footprint.

The metal facade is made with aluminium, which requires less energy production than other materials and is infinitely recyclable.

The table on which products are displayed is made from reclaimed scaffolding plank, bonded together to make a table top. The wooden display shelves use only wood certified by the Forest Stewardship Council (FSC).

Drawers where stocks are kept are made of up-cycled plastic and its packaging is moving towards 100 per cent recycled and 100 per cent recyclable.


The brand says the best way to choose a product is to test before buying, so it made a big sink where customers can try out the different variants of handwash and shower gel for their texture and smell before deciding to buy them.

And after handwashing, soften your skin at the Body Butter Tower, where the brand's bestsellers are displayed in clay containers. Just scoop some using the spatula and experience how it soothes your skin.

"Learning from the pandemic and all its SOPs, this is a great alternative. Customers usually like to pop open the lid to smell the scents. But now, we're giving them something better— a sink and water to try what they would like to buy," Cheah-Foong says,

"We also encourage customers to walk-in and wash their hands anytime while shopping."

There is also a sensorial ginger bay for customers to smell its best-selling ginger shampoo, without having to pop the lid open.


But the highlight of the store is a vibrant, sustainable artwork created by multi-talented Malaysian artist Nini Marini.

Injecting her personal style of bright colours inspired by nature, Nini used plastic pegs made from recycled The Body Shop plastic packaging to create the mural. The artwork is a challenge to change our patterns and move towards "closing the loop" for climate change.

The plastic pegs used by Nini in her artwork were produced by The Sea Monkey Project, a social enterprise focusing on ocean plastic solutions and education.

The Body Shop also works with the same organisation to turn plastic packaging returned by customers into practical, recycled products, such as untangling combs, tube winder keys and soap dishes.

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