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Shein unveils projects for sustainability and empowerment

Ultra-fast fashion label Shein, known for its massive range of choices and breakneck speed in dropping new clothes, has embarked on what the brand calls "a purpose-driven collection" with inclusive sizing, responsibly sourced materials, and supporting women's empowerment projects worldwide.

The new line, called evoluShein, the brand says, "will be an affordable option for customers seeking to make a positive impact with their product choices,"

The line supports Vital Voices – an international non-profit that invests in women leaders taking on the world's greatest challenges, including gender-based violence, the climate crisis and economic inequities.

The first release of evoluShein clothing will feature recycled polyester - a fibre obtained from plastic waste.

To produce the fabric, materials such as used plastic bottles are carefully cleaned, shredded into pieces, melted down, and spun into polyester fibre.

Reducing waste and introducing recycled materials are key pillars of the brand's vision of circular economy and a sustainable future for accessible fashion.

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