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#FASHION: Carlo Rino revamps Mid Valley Megamall store for younger market

To celebrate the launch of the Autumn/Winter 2022 collection, local fashion brand Carlo Rino held an event called The Game Room, hosted by Yaya Zahir, with fashion show that featured the newly-launched collection paired with a range of evening and day styling.

The event was called The Game Room, after the theme of the brand's latest collection, a tribute to retro arcade game.

The Game Room series comes with geometric shape combinations in an affectionate nod towards the Tetromino Block Game of our childhood. The Flower Bucket series injects a soft femininity into your wardrobe with a chic twist. The series features a bucket bag designed to resemble a blooming flower, available in soft pastel leather, velvet, and the classic Carlo Rino monogram.

In classic Carlo Rino fashion, the Wave series explores bold trends with art decor elements that are curated to provide trendy looks but with classic elements to ensure your Carlo Rino pieces stand the test of time.

The new 1,264 square-feet boutique is revamped and designed with the spirit of the Carlo Rino girl-- an independent woman who lives in a fast, ever-changing world who constantly stays connected to the present, yet never forgetting her femininity and dreams.

The main inspiration for the boutique was to capture the Carlo Rino spirit and reflect it in its interior design. A space draped in feminine hues of white, pink, and taupe accompanied with contrasting accents of brass, wood, glass, vintage-inspired mirrors, and geometrical shapes, the interior is a charming play of visual and tactile contrasts and embodies the brand's core identity of embracing your rebellious femininity.

The leatherwear and footwear are split up into different areas to separate the types of merchandise.

The white shelves and hanging elements, supported by polished brass fixtures are used to display the collection, along with pink and taupe plinths. In addition to that, more fixtures are presented on units in the centre of the floor, one in lacquer display table and another made from wood and glass.

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