Engineering brand Dyson, known for its powerful cordless vacuums, has committed GBP 500,000 to expand and accelerate its research and technology development across its beauty portfolio.
It plans to launch 20 new beauty products in the next four years, with a strong focus on hair.
Along with this investment, Dyson also released the results of its most comprehensive hair research study, deepening understanding of hair types, styling behaviours and perceptions of hair types and hair health around the world.
Dyson has always invested in pioneering technology. Six years ago, it revolutionised hair care with the launch of the Dyson Supersonic hairdryer – a machine which uses fast, controlled airflow—as opposed to high heat-- and intelligent heat control to dry hair quickly, while keeping hair strong and healthy.
Since then, it has developed a range of styling tools engineered to provide superior styles for all hair types, limiting exposure to extreme heat damage.
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