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#Showbiz: Malaysian productions set for international exposure

KUALA LUMPUR: The Communications and Multimedia Ministry (KKMM) has managed to secure a partnership deal between Malaysian and Australian film producers.

According to a recent Bernama news report, the bilateral film co-production agreement came into effect this month.

Communications and Multimedia Minister Datuk Saifuddin Abdullah said that the partnership is expected to stimulate economic growth for the local creative industry, which included the supporting industries that were directly or indirectly involved.

"The agreement is one of the high-impact initiatives to develop the local creative industry as well as open up more opportunities and space for creative industry players through collaborations with Australia.

"It is one of the initiatives under the strategy to elevate the local film industry to the international stage and is led by KKMM's agency, the National Film Development Corporation (Finas)," said Saifuddin in a statement.

He added that through the agreement, Malaysian productions would be seen as Australian productions to facilitate penetration of markets in other countries that have signed similar agreements with Australia, such as Canada, China, Singapore, Italy, Germany and the UK.

"I hope this joint venture will continue to strengthen strategic partnerships in film production, enhance the quality and quantity of film production, encourage skills development in local production and enable cultural exchange and production creativity between Malaysia and Australia," he said.

Visit www.kkmm.gov.my and www.finas.gov.my or call Finas' Filming Promotion Division at 03-41041300 or email to info@finas.my, for more information and enquiries.

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