#Showbiz: Finas' Perantis programme seeks 100 e-commerce artiste participants

KUALA LUMPUR: A new programme to promote e-commerce amongst Malaysian artistes has been started by the National Film Development Corporation (Finas) in collaboration with internet service provider MYNIC Bhd.

The programme known as Pendigitalan Ekonomi Anak Seni Malaysia (Malaysian Artistes' Economic Digitalisation Programme) or Perantis aims to have 100 members of the creative industry as its participants.

They will be involved in diverse e-commerce projects and utilise the domain '.my' for their online businesses.

In a statement today, Finas said that each Perantis participant would be guided and monitored by e-commerce experts for three months, and this would include the setting up their e-commerce websites.

"Perantis aims to optimise the capabilities of members of the creative industry in the field of information technology and online commerce, and strengthen the country's digital economy.

"This programme will upgrade their skills and promote local creative content to wider markets, especially in the face of the Covid-19 pandemic. It will also help members of the industry diversify their skills."

Perantis was recently launched online by Finas chief executive officer Ahmad Idham Ahmad Nadzri and MYNIC CEO Datuk Hasnul Fadhly Hasan.

Both Finas and MYNIC will keep the programme's participants updated on their websites and from time to time.

Participants can contact Finas' industrial development division at 03-41041300 or


Finas' new Perantis programme is aimed at promoting e-commerce amongst members of the creative industry

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