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#Showbiz: New Netflix button for better personalised content recommendations

KUALA LUMPUR: Popular streaming platform Netflix recently introduced a "two thumbs up" button for subscribers to flag content that they really love.

The option currently available on web browsers, smart TVs and on its mobile app for Android and iOS, enables Netflix to further improve its content curation based on the subscriber's account preferences.  

On its official website, the streaming service explained that its "current 'Thumbs Up' and 'Thumbs Down' buttons are a good way for you to tell us how you feel about a series or film, and in return, you get a profile that's better personalised to your taste."

"However, we've learned over time that these feelings can go beyond a simple like or dislike.

"Providing an additional way to tell us when you're really into something means a profile with recommendations that better reflect what you enjoy," it said.

Netflix added: "This system already helped improve the management of movie and series recommendations for users."

"For example, if you loved Bridgerton, you might see even more shows or films starring the cast, or from Shondaland," it said.

The thumbs-up and thumbs-down option was introduced in 2017 after Netflix discarded its star system as a way for viewers to rate content.

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