IN conjunction with World Children's Day, Goodday Milk has launched Goodday KidSTART, a kid-preneur programme aimed at catapulting the business dreams of bright, savvy and passionate children between the ages of 7-14.
At a glance in the region, 30 per cent of parents start teaching their children about money at the average age of 7-10 years, with 36 per cent of Malaysian parents beginning as early as 5-6 years old.
While it is an encouraging number, many parents are still unsure about how to approach what is considered a sensitive topic in Asian culture or where to find helpful information.
Additionally, surveys show that most parents believe that someone else is teaching their children about money and finance, with 80 per cent assuming it is a part of the school syllabus.
The pandemic has undoubtedly shown us that sound and sensible financial understanding is needed to weather the toughest storms.
There is an ever-growing need for parents and kids to start discussing good financial habits, especially from a young age.
This will ensure that children have the knowledge they need to be sustainable in the future.
Goodday Milk vice president of marketing, Amy Gan, says the goal is to equip children with the knowledge to develop strong money habits early on, as this will ensure a financially secure future.
"By instilling confidence and imparting skills required to fuel a child's entrepreneurial spirit, we are teaching our future-driven generation to understand the concept of money so they can make responsible financial decisions," she says.
Submissions for the Goodday KidSTART programme are open until Dec 23.
Parents are invited to send a short video of their children's pitch to Susu Gooday via Facebook direct messaging https://www.facebook.com/gooddaymilkmalaysia or GooddayMilk via Instagram's direct messaging @gooddaymilkmy
The video should consist of three parts:
1. An introduction
2. Their inspiration to start a business
3. The quick elevator pitch of their idea
Following the submission period and shortlisting process, 20 finalists will advance to the next stage to attend a 2-day intensive boot camp in Jan 2023.
Children will be mentored and taught the necessary skills and abilities to successfully pitch their ideas to a panel of judges ranging from business entrepreneurs to captains of industry.
Prizes worth up to RM50,000 await winners of the Goodday KidSTART kid-preneurs to bring their business ideas to life.
The Goodday KidSTART kid-preneur programme runs until Jan 8 2023.
For more information, visit www.facebook.com/gooddaymilkmalaysia.