MERCEDES-Benz Malaysia (MBM) and Malaysia Aviation Group (MAG), the parent company of national carrier Malaysia Airlines, have formed a partnership to redefine luxury services and elevate overall customer experience for their elite clientele.
The collaboration was unveiled at Hap Seng Star Setia Alam early this week, showcasing a shared commitment to unparalleled luxury and convenience, the companies said.
MBM president and chief executive officer Amanda Zhang said Mercedes-Benz's mission is to craft extraordinary experiences - what it calls Mercedes Moments - where cutting-edge technology meets timeless elegance to make every journey unforgettable.
"Partnering with Malaysia Aviation Group allows us to elevate luxury travel experiences for our customers and Enrich members, setting new benchmarks in exclusivity and sophistication.
"Being ranked consecutively as the 'most valuable luxury automotive brand' in Interbrand's Best Global Brands 2024 reflects our commitment to innovation and excellence," Zhang added.
MAG chief executive officer of loyaty and travel Philip See it is dedicated to enhancing travel experiences by elevating service standards.
"Our partnership with Mercedes-Benz Malaysia ensures Enrich members and elite passengers enjoy premium comfort.
"This supports our efforts to enhance in-flight and on-ground offerings, reinforcing Malaysia Airlines' premium service."
From Jan 16 this year, Malaysia Airlines will feature a fleet of luxury sedans from MBM for its private terminal transfer service.
The fleet includes Mercedes-Benz S 580 e Plug-in Hybrid sedans and all-electric Mercedes-Benz EQS 500 4MATIC models.
The 24-hour service will facilitate seamless transfers for eligible passengers between KLIA Terminal 1 main terminal and the Satellite Building.
The companies said the collaboration reflects the shared commitment of MBM and Malaysia Airlines to delivering exceptional experiences.
"Together, these offerings combine the strengths of both brands to create unforgettable moments," they added.