GEORGE TOWN: Lithuanian street artist Ernest Zacharevic, whose mural entitled 'Children on a Bicycle' on Armenian Street has now become a beloved landmark, will pursue legal action against AirAsia for using his work without consent.
About two months ago, he posted a video of an AirAsia aircraft prominently featuring his mural on its livery.
Zacharevic said seeing his work used without his consent was deeply disappointing. He said, unfortunately, this was not the first time AirAsia had used his work without authorisation.
"Over the years, my murals have appeared in their email campaigns, online advertisements, in-flight magazines, printed banners and more. Whether it's the airline, delivery service, or hotel business, my 'Bicycle Mural' has frequently been featured without my permission.
"On several occasions, I've formally requested AirAsia to stop using my artwork without proper credit, consent or compensation. While they initially responded to these requests, new instances of unauthorised use have repeatedly emerged.
"This repeated behaviour has broader implications. Beyond my personal experience, it sends a damaging message that artists' work can be used freely, without regard for intellectual property rights. This not only undermines my practice but also harms the entire artistic community in Malaysia and the region.
"I feel a responsibility to stand up — not just for myself, but for all artists — to challenge this narrative and demand accountability," he said in a statement today.
Zacharevic said after sharing the video and requesting an explanation, the story gained significant media attention in Malaysia and abroad.
He said since discussions began, he had refrained from engaging with the media or sharing updates on social media. He said his intention had never been to provoke or slander AirAsia but to resolve the matter fairly and professionally.
"This time, AirAsia's response has followed a familiar pattern: issuing standard corporate statements, denying awareness of past infringements and prolonging discussions.
"While I've remained firm in seeking a fair resolution, the offer I received from AirAsia fails to reflect the value of my work or address the broader issue of unauthorised use.
"I have done everything in my power to resolve this matter amicably. However, AirAsia has now declared their final offer, leaving me with no choice but to pursue legal action to protect my rights," he added.
Zacharevic said he was fortunate to have the support of a dedicated team, legal counsel, and the Malaysian media and public.
He said he knew firsthand how overwhelming and discouraging such situations could be for emerging artists without these resources. This has to change, he added.
"Once the legal case is filed, I will no longer be able to comment publicly on the matter. Thank you for your continued support. It means the world to me and the larger fight for artists' rights. Together, we can ensure that creative work is valued, respected and protected," he said.