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Lucky advertisers get over RM1 million in free airtime from Media Prima

KUALA LUMPUR: To reward loyal members and supporters of its exclusive Boost programme, Media Prima today conducted a special draw which awarded four lucky advertisers with more than RM1 million in free airtime and advertisements on its TV, radio and print platforms.

The winners of the draw were Boustead Petroleum Marketing Sdn Bhd, Fumakilla Malaysia Bhd, Wipro Consumer Care (LDW) Sdn Bhd and Wen Ken Marketing (M) Sdn Bhd.

Boustead Petroleum Marketing walked away with RM500,000 of TV airtime while Fumakilla Malaysia won RM300,000 of TV airtime, followed by Wipro Consumer Care (LDW) Sdn Bhd with RM200,000 of TV airtime and Wen Ken Marketing with RM150,000 of radio airtime.

The prizes were announced in a ceremony held at Balai Berita today. Present were Media Prima Omnia Sdn Bhd chief executive officer Datuk Michael Chan, Media Prima Television Networks deputy CEO Nini Yusof and Media Prima Audio CEO Nazri Noran.

For 15 years, Media Prima's exclusive Boost advertising programme has been giving business owners all over Malaysia the opportunity to consistently advertise with the country's biggest and most established television, radio and print network.

Through the programme, small, medium and large business operators have been able to bring their products and brands to the forefront and reach 98 per cent of Malaysian audiences at exclusive and massive discounts.

This year, through the integrated Media Prima Omnia platform, Media Prima continues to bring simple, effective and affordable advertising solutions to more business owners through the rebranded Boost programme, RECONNECT 2021.

With the current business climate, RECONNECT aims to bring simple marketing solutions to business owners to reach the right customers at the right time. This is achievable through Media Prima's strong and extensive TV, radio, print, digital and OOH brands including TV3, 8TV, Hot FM, Fly FM, New Straits Times, Berita Harian, Harian Metro, Says, and BigTree.

RECONNECT allows Malaysian business owners to retarget their customers to accelerate their business recovery. By reengaging with customers through RECONNECT, businesses can cut through the clutter with targeted marketing campaigns to maximise their business results and deliver a stronger return on investment.

RECONNECT 2022 seminars will be taking place from Nov 22-26. Companies can soon register at rsvpreconnect.com for a free 30-minute virtual consultation with marketing experts who will provide audience focused solutions to target customers specific to your business.

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