Dr Marco Tiema
A series of high profile halal crises in recent years with top brands have shaken public confidence in the ability of brand owners to assure the integrity of halal certified products. Muslims today are less prepared to tolerate risks, whether real or perceived, and demand a near zero-risk halal environment. Furthermore, Muslims are intrinsically motivated to actively boycott brands that are in violation of the teachings of Islam. As a result, there is a high chance that a halal issue may snowball into a global halal crisis.