We’ve living in a special time. Thanks to the digital era, we can access a lifestyle ¬— any kind, for that matter —with just one click. “With the advent of Instagram particularly, consumers are becoming trend-setters and full-fledged influencers themselves. They share their findings with their communities, revealing interesting case studies and voicing opinions on social media platforms. This is what we call the ‘showroomisation’ trend. It’s no longer the product that makes the consumer, but the consumer that makes the product,” begins Vincent Gregoire, designer and scenographer from Agence Nellyrodi, an important arm in the conceptualisation of the Inspirations Space at MAISON&OBJET Paris.
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