File photo of Affin Bank Bhd chief executive officer Kamarul Ariffin Mohd Jamil. [NSTP/NUR ADIBAH AHMAD IZAM]

 KUALA LUMPUR: Affin Bank Bhd has become the first bank in Malaysia to have a contact centre equipped with the Genesys Contact Centre System leveraging on Internet Protocol Virtual Private Network (IPVPN) and Session Initiation Protocol (SIP).

 In line with AffinBank Group’s digital transformation, the new contact centre will serve as a one-stop service hub with the latest Genesys solution and will be able to provide omni-channel service capabilities by the fourth quarter of 2018.

 The bank said under a new strategic partnership with Telekom Malaysia Bhd, the new contact centre will also provide smooth interaction with customers with minimal service disruption.

 AffinBank provides a suite of financial products and services through its key business units namely consumer banking, small and medium enterprises and commercial business banking, corporate and public sector business banking and treasury.

 As at December 31 last year, AffinBank Group has a network of 107 branches nationwide.



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