KUALA LUMPUR: Go Auto Sales Sdn Bhd (Haval Malaysia), the exclusive distributor for Haval SUV in Malaysia, officially launch ‘HAVAL Rocks The Town’ Tour at their central region roadshow in AEON Mall, Shah Alam.
In a statement, the company said the tour is part of its marketing strategy where Haval Malaysia will be showcasing its SUV models in addition to many activities planned for all age groups.
At their mall roadshow in Shah Alam, special appearances by local celebrities, Aedy Ashraf – Haval H1 recently appointed social media influencer and Rozita Che Wan – Haval H2 model ambassador.
“Our REIMAGINE campaign, just began recently with HAVAL Rocks The Town tour last weekend where our crew, called Haval Hollerz roam the roads of Kuala Lumpur and had fun activities with the public through the karaoke contest in our H2 and the same time they will be able to checkout both our H1 and H2 models in person.
“In a way, we’re bringing our SUVs to you and hope that any potential customers will reimagine their dream car,” said Haval Malaysia executive director Datuk SM Azli SM Nasimuddin Kamal.
Further on the HAVAL Rocks The Town tour fun filled activities include Catch the Haval Hollerz – a photo contest, Haval Carocks – a karaoke contest and Haval Movez - a dance competition will be held at in shopping malls during HAVAL’s roadshow.
Participants stands a chance to win RM500 at all eight preliminary rounds and RM4,000 cash prize at the Final Dance Off.
In addition, during the HAVAL mall roadshows, additional activities such as Haval Kidz Colouring Contest, Photo contest with Haval SUVs, performances by clowns are available to entice the public.
“We are definitely looking forward to the campaign and invite everyone to be kept up-to-date with our locations on our facebook page or through our microsite, to see our SUVs and participate in our activities.
“Once again, Haval’s goal is to create awareness so Malaysian has the opportunity to own SUVs at competitive prices especially with the current ongoing promotions we are offering. Through these offerings, I’m certain our range of SUVs can definitely meet customers’ needs,” said Azli.