(Stock image for illustration purposes) It was a stellar awards night for the group as it followed the wins with 17 accolades for its customers, partner agencies and its own in-house campaigns in categories that included Best Campaign by a Media Owner, Best Content Team, Best Collaboration Team, Best Content Amplification, Best TV and Online Video, Best Programme Promotion and Best Launch and Relaunch.

KUALA LUMPUR: Media Prima Television Networks (MPTN), a division of the Media Prima Bhd group, walked away with the coveted Media Company of the Year and Media Brand of the Year awards at the Spark Awards for Media Excellence 2018in Singapore recently.

It was a stellar awards night for the group as it followed the wins with 17 accolades for its customers, partner agencies and its own in-house campaigns in categories that included Best Campaign by a Media Owner, Best Content Team, Best Collaboration Team, Best Content Amplification, Best TV and Online Video, Best Programme Promotion and Best Launch and Relaunch.

MPTN’s winning campaigns for the night include #MisiAspirasi for AirAsia, Mocha Kau Bahagia for McDonalds, GoGo Wonderful, Terima Kasih, GoGegaria, Pentas Anugerah Juara Lagu (AJL) 32 Bergerak, Coke One Brand with Dapur Bonda and Bergerak Bersama Pentas AJL for Samsung Galaxy A8.

Big Tree Outdoor on the other hand won two Silver Awards and one Bronze Award for its Digital Tower Series @ TTDI.

MPTN chief executive officer John Ishak was pleased at MPTN’s success at the Spark Awards, which was held at the Shangri-La Hotel, Singapore.

“I am pleased to see MPTN winning big tonight and taking home some of the most coveted titles. These recognitions prove that TV is still unrivalled in reach, quality content production, ad effectiveness, and most importantly, its ability to adapt to all audiences. “

“Through our dynamic award-winning campaigns, we were able to demonstrate how TV can be broadcast, digital, mobile and even social, creating a unique mix of delivery platforms for the digital age.”

MPTN director of sales and strategy, Nini Yusof, said the victories are a testament to the passion, creativity and tenacity demonstrated by MPTN’s solid commercial and content team.

”They have gone over and beyond conventional boundaries to deliver creative, insight-driven and result-oriented campaigns, with a touch of emotion to draw millions of viewers. In this new era of media consumption, content is king. It must be able to connect with and engage audiences anytime, anywhere and on any platforms. “

Organised by Marketing magazine, the Spark Awards for Media Excellence is a prestigious annual award programme that celebrates the best media solutions, products and services in the Southeast Asia region.