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(L-R) Maybank head virtual banking & payments Kalyani and Maybank community financial services group chief executive officer Datuk John Chong showcasing Maybank’s latest digital financial planner features launched on its new M2U. Picture courtesy of Maybank.

KUALA LUMPUR: Malayan Banking Bhd (Maybank), through its Maybank2u website, has introduced new digital financial planning tools to help customers plan their savings, monitor their insurance and keep up-to-date on their financial goals.

Maybank said these features, the first of their kind by a bank in Malaysia, were set to further enhance customers’ experience and ability to plan for their future.

It said the financial planning tools include a Goal Savings Plan, Spending Tracker and an Insurance Dashboard.

Maybank community financial services group chief executive officer Datuk John Chong said the introduction of the new features were a natural extension of the group’s commitment to creating services that put its customers’ needs first.

“The financial planning tools aim to help customers visualise where they are financially; giving them valuable data of their spending at a glance. These smart features enable them to make informed decision on how they can manage their funds efficiently, so that they are able to plan and prepare for a better future by fulfilling their dream goals,” he said in a statement today.

Chong said the group had seen over 4,500 goals created with over RM31.5 million targeted to be saved, since the pilot launch of the Goal Savings Plan last month.

To complement the launch of these new features, Maybank introduced the ‘Double Up Your Savings’ campaign to encourage the habit of saving among customers. The campaign will end on February 28 next year.

To participate, customers will need to save up a minimum of RM200 in their Goal Savings Plan for a minimum of three consecutive months during the campaign period to be in the running to win cash prizes worth RM120,000 which is in a form of a bonus pay out. A total of 120 winners will be awarded from this campaign.

“We want to help our customers control their money and spend it on things that really matter the most to them. The campaign as well as the new features do just that and will help keep our customers’ money in one place and also gives them intuitive tools to help organise and protect their money, motivating them to reach their goals.

“The new digital features are about enriching our offerings through digital banking which is in line with our commitment to leverage on cutting edge technology as well as our strategic objective of being the digital bank of choice,” said Chong.

Maybank2u currently has more than 10.9 million registered users accessing the platform via the mobile, tablet and website application.

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