KUALA LUMPUR: Celcom Axiata Bhd has been certified as the first telecommunication operator globally under the ISO standard 18295-2:2017, which is a new international standard for contact centres.
The certification has been conducted by the Standard and Industrial Research Institute of Malaysia (SIRIM) QAS International Sdn Bhd.
On Sept 20, 2018, Celcom was certified by SIRIM QAS International for meeting the requirements of ISO 18295-2:2017 for managing customer contact centre while continuously improving customer experience and proactive customer servicing.
Celcom was selected as the first telecom company globally and hence the first in Malaysia to join the global pioneer batch of companies to be ISO 18295-2:2017 certified.
Celcom chief executive officer Mohamad Idham Nawawi said the ISO certification is another important milestone for Celcom as it signifies the dedication of Celcom to create awesome experiences that goes beyond international recognition for its customers.
“Being recognised for implementing global Customer Contact standards as the first telecom company globally does not only show our zest for innovation in servicing customers better, but also our absolute willingness to be assessed against the best practices in the contact centre industry.
“We want our customers to stay with us for a lifetime, hence we take seriously in servicing them to the highest standard, for the best overall service experience,” he said in a statement today.
The international ISO standard 18295-2:2017 does audit and certify if best practices in customer servicing are applied along three main dimensions – managing customer contact centre, improving customer experience and proactive customer servicing.
To ensure the continuity and compliance of the ISO 18295-2:2017 for Celcom’s Customer Contact Centre, Celcom’s Quality and Operations Department will perform internal audits every six months, on top of an external audit within 12 months from the date of certification.
“As a pioneer, Celcom has the unique opportunity to help shape the customer service industry with global standards and further provide positive customer experiences,” it said.
Celcom chief customer service and experience officer René Werner said the new ISO standard is an expression of the dedication of the customer service team at Celcom to drive continuous improvement of the servicing experience for its end customers.
“With millions of customer interactions a year, it is important for us to adhere to the highest standards and strive towards our ambition of creating awesome moments for our customers in Malaysia.
“Our servicing team is passionate and fully committed to this mission and I am very thankful to the team for this great achievement leading the industry not only in Malaysia but internationally,” he said.