KUALA LUMPUR: Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, as set new record with 70 million items sold in a single day on 11 November.
Shopee regional managing director Ian Ho said the platform has been charting a strong momentum for this year-end sales season.
“Despite 11.11 being a global shopping festival, Shopee has been able to get this region on board and interested by successfully localising the campaign to suit our users wants and needs.
"In Malaysia, our efforts were backed by sellers, brands, and partners who joined us to deliver an engaging and social shopping experience.
"This is not merely Shopee’s success but a success shared by the wider Malaysian retail industry,” Ho said.
Meanwhile, Shopee in a statement said top-performing brands recorded an average of 5,659 times increase in visits and 740 times growth in orders for 11.11, while shopping activity peaked over lunch at 12.10PM, as the sale fell on a working weekday.
“Biggest gainers include Tefal, Skechers, and Acer who recorded a 3,408-time, 2,870-time, and 1,743-time uplift in orders respectively,” it said.
Newcomer on Shopee, KFC recorded good sales with the highest number of orders
from the food and beverage (F&B) category with a total of brand searched of almost half a million times on Shopee on 11 November itself.
Recently, Shopee launched its inaugural charity campaign, #ShopeeMAKNA 11.11 Charity Challenge, together with the National Cancer Council Malaysia (MAKNA) to raise funds for the treatment of underprivileged cancer patients.
In this first ever attempt to run a charity drive, and at this scale, Shopee is pleased to announce that it united Malaysians and its partners like Sunway Medical Centre for this cause, and together raised RM114,170 in just three weeks.
Ho said the platform would like to thank all Malaysians who have donated and supported Shopee on this cause.
“We are heartened by the continued support from all our users and partners.
"As we look forward to wrapping up the year, we call on Malaysians to stay tuned and join in our upcoming birthday celebration,the Shopee 12.12 Birthday Sale.” he added.