Group chief executive officer Anthony Gerald Victor said Cuscapi empowered the F&B brands and industry to deliver flawless digital experiences for their customers on any device, in every location.

KUALA LUMPUR: Cuscapi Bhd has entered into a partnership with iPay88 Sdn Bhd to enable a new paradigm shift in commerce and lifestyle through digital and online payments.

Cuscapi said the partnership will focus on the food and beverage (F&B) industry with new exciting enablements.

Group chief executive officer Anthony Gerald Victor said Cuscapi empowered the F&B brands and industry to deliver flawless digital experiences for their customers on any device, in every location.

“We develop business solutions to enable businesses – to delight customers, drive top line revenue and innovate faster level,” he said in a statement.

Both companies have introduced C360engage, an omni-channel crafted uniquely towards optimising the customers ’s holistic experience.

Cuscapi said C360engage is an intelligent cloud POS system which nurtures and synchronises every single actions and interaction of the customers at every step via all of the channels together to create a seamless experience for the customers.

The system enables restaurant owners to create memorable customer experiences that has proven in keeping return customers and as well as giving good referrals to others, which ultimately boosts up sales for the restaurant business.

C360engage allows the business owners to analyse, understand and predict targeted earnings from past customer experiences.

Insights and data analysis provide the means to knowing the customers and understanding their journey accurately.

“At iPay88, the path of innovation in business means doing something different and better to make a positive difference in terms of value, quality or productivity by using emerging or proved technologies of the world “said iPay88 co-founder and executive director Chan Kok Long.