KUALA LUMPUR: Philip Morris (Malaysia) Sdn Bhd has appointed Naeem Khan as its managing director effective January 1 this year.

Philip Morris said Naeem brought with him 21 years of experience in managing corporate, business, and commercial activities across Asia Pacific and the Middle East region that had garnered him a strong reputation in accelerating and innovating growth in competitive multicultural environments.

“Naeem is a genuine leader who has a strong organisational focus on developing people. He was recognised in accelerating revenue growth in commercial and healthcare environments through product marketing, innovation, as well as consumer experience,” said Paul Riley, Philip Morris president for East Asia and Australia region.

“His proven track record of successfully transforming and turning around businesses with an innovative approach makes him the perfect leader in driving Malaysia business towards a smoke-free future.”

Before joining Philip Morris Malaysia, Naeem was the co-founder and chief operating officer of EZbuy Holding Ltd in Pakistan, an international online shopping platform that brings quality products in a convenient way to shoppers all around the world.

Prior to becoming an entrepreneur, Naeem spent 18 years of his professional career at one of the largest consumer/healthcare companies in the world, rising to be the chairman and CEO of Phillips Group of Companies in Malaysia in 2011 and vice president of consumer lighting for emerging markets based out of China.

Naeem said: “The tobacco industry is evolving rapidly, new and robust innovations that build on harm reduction will help the world achieve smoke-free future in a faster pace.

“I am extremely excited and proud to be part of this historical journey with Philip Morris in their on-going drive towards a smoke-free world for the future generations.”