SUBANG JAYA: Proton maintains its sales figure rise this year as the national carmaker kicked off the final quarter of 2019 with 9,053 units sold in October.
With that, the company’s sales figure now stands at 79,833 (domestic and export) units cumulatively as of end of October, a growth of 46 per cent.
This achievement is set against the current Total Industry Volume (TIV) which has shrunk by 1.3 per cent.
In terms of market share, Proton holds an estimated 16 per cent, which translates to 5.2 per cent increase over the previous year.
The carmaker also strengthened its position at the second place on the overall sales table and is confident of maintaining it towards the end of 2019.
“We are humbled by the response our products have received from Malaysian car buyers. In the space of just eight months we launched our first SUV and updated all our other models, giving PROTON the youngest model range for any car brand in Malaysia,” said Dr Li Chunrong, chief executive officer of Proton.
In the meantime, the X70 retains its position as the best-selling C-segment SUV (sports utility vehicle) for a tenth consecutive month with over 24,000 units have been delivered since its launch back in December last year.
The Saga on the other hand proved to be extremely popular, receiving 28,000 bookings thus far and making it the highest sales figure for over four years.
Similarly, the Exora, Iriz and Persona have also shown an increase in sales.
As a whole, sales for the trio along with the Saga have increased by 21 per cent thus far this year.
To cope with the increasing demand and sales figures, Proton has been expanding its dealer network which currently stands at 108 3S/4S outlets across the country.
Dr Li Chunrong added, “As we grow the number of 3S/4S outlets, we can then deliver an improved brand experience to more Malaysian car buyers. PROTON will continue to focus on improving customer service levels as we know it is one of the keys to building long-term brand loyalty.”