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Professsor Dr Ewe Hong Tat (second from left) with Datuk Norman Abdul Halim after signing the MoU between Universiti Tunku Abdul Rahman and Yayasan KRU to produce ‘contentpreneurs’. They are flanked by Profesor Dr Faidz Abd Rahman (left) and Noor Hafeez Noor Hashim (right).

Universiti Tunku Abdul Rahman (UTAR) hopes to produce more “contentpreneurs” to service the creative industry following the signing of a memorandum of understanding (MoU) with Yayasan KRU at its Sungai Long campus in Cheras last week.

UTAR was represented by President Professor Dr Ewe Hong Tat while Yayasan KRU was represented by its president, Datuk Norman Abdul Halim.

Ewe expressed gratitude for the future scholarships, internships, industrial visits and other forms of benefits that might arise with the agreement.

He also voiced concern on producing ethical talents in the industry.

“As we create more talents in the industry, we should educate them to be responsible creators to ensure that the outcome will not only serve its purpose, but also contribute to the betterment of society and nation,” he said.

Norman shared Yayasan KRU’s key objectives, which were to enlarge the creative industry talent pool and capitalise on technological advances brought by the onset of Industrial Revolution 4.0 and the Internet of Things (IoT).

“We also wish to enrich the local intellectual property pool and create a new income stream for local talents. We are proud and happy to be here as we believe UTAR covers different segments of the creative industry altogether, and we hope we can unite the cream of the crop from the university to face the future market and work as a team.”

Norman said Yayasan KRU would soon welcome UTAR alumni and students to pitch their intellectual properties to Yayasan KRU’s panel of investors and business mentors to secure the capital required for development, production and commercialisation of creative content projects under the foundation’s “Contentpreneur” Programme.

“We provide seed funding for start-up companies at its early stage, with an allocated amount up to RM50,000.

Meanwhile, the second level of funding will see them gaining access to other sources of funding from our investors and other institutions.

“We, from KRU Entertainment, will invest in the company as well. Through this initiative, we hope that we will be able to grow the number of creative industry talents and see local products go beyond Malaysian shores,” he said.

Yayasan KRU also has an “Up-Skilling” and “Re-Skilling” programme for fresh graduates that exposes them to the creative industry and digital entrepreneurship.

Yayasan KRU was established in September 2017 to support youths from Bottom 40 (B40) families to pursue skills-based programmes related to the creative industry and digital entrepreneurship.

Together with academia partners and government agencies, Yayasan KRU hopes to play a significant role in supporting the growth of the Malaysian creative industry by creating jobs and increasing gross national income (GNI) through awareness and talent scouting, to training, job placements and entrepreneur mentorship.

UTAR has made its mark in the entertainment industry through its alumni, namely J.C. Chee, Quek Shio Chuan, Wo Yi Shi and Kon Ke Yi.

Present at the signing ceremony were Yayasan KRU general manager Noor Hafeez Noor Hashim. UTAR officials included Vice-President (R&D and Commercialisation) Professor Dr Faidz Abd Rahman, Faculty of Creative Industries (FCI) dean Dr David Tneh Cheng Eng and Department of Media head Anthony Gandolfo Miranti Jr.

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