Scha Alyahya (centre) was named the brand ambassador for Maxis’ NeXT smartphone.

KUALA LUMPUR: Maxis has chosen local celebrity Scha Alyahya as the brand ambassador for its NeXT smartphone, in conjunction with the launch of its new NeXT model, the NeXT X1.

Targeted at budget-conscious consumers, the phone comes with a bundled mobile plan at a price of just RM98 a month.

NeXT X1 is now available via the Maxis Online Store.

Among key features of the X1 are a 5.5 inch Full HD (FHD) display, a 16MP AF camera, and a fingerprint sensor.

Under the Maxis plan, users enjoy 6GB of ultra-fast 4G data, 50 free call minutes and other Internet boosters at RM4 per GB.

NeXT X1 is now available via the Maxis Online Store ( and at all Maxis Centres and Maxis Exclusive Partners (MEP).

Scha will be starring in all NeXT X1 print and TV ads, which includes a special ‘movie trailer’ for the phone.