KUALA LUMPUR: Apple has become World AIDS Day’s largest corporate donor with a record US$30 million raised for the global fund through the tech company’s various charity efforts.
Apple partnered with Product Red (RED) for the fundraising campaign which seeks to eliminate HIV/AIDS in eight African countries.
The US$30 million equates to 144 million days of ARV medication which prevents the transmission of HIV from mothers to their unborn babies.
But Apple isn’t stopping there.
To harness the collective power of Apple customers for World AIDS Day 2017, more than 400 Apple stores will feature either illuminated logos or red Apple logo for the week; and for every Apple Pay transaction made at a retail location, online or in-app, Apple will make a US$1 donation to the Global Fund.
App Store visitors around the world will see a Today tab takeover featuring stories dedicated to the cause, including a behind-the-scenes look at how developers are supporting (RED).
Apple is also partnering with gaming developer King in rolling out limited-edition bundles across its popular titles – Candy Crush Saga, Candy Crush Jelly Saga and Candy Crush Soda Saga – with all proceeds from those in-app purchases going to the Global Fund.
Over the past 11 years, Apple customers have helped provide an equivalent of 475 million days of lifesaving medication.
“Connecting through our products and services helps make it easy for our customers to join us in the effort to create the first AIDS-free generation.
“By working with (RED) to stop the transmission of HIV from moms to their unborn babies, we’re already seeing a significant impact in areas where help is needed most. We’re committed to continuing the fight and empowering future generations through these vital efforts,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives.
Today, 20.9 million people with HIV/AIDS have access to lifesaving medication, up from 19.5 million at the end of 2016, and 700,000 in 2000.
The percentage of pregnant women living with HIV and receiving treatment has also increased dramatically: 76 per cent in 2016, up from 47 per cent in 2010.
In 2005, 1,200 babies were born each day with HIV. Today, that number is down to 400, and UNAIDS predicts that the number could be near zero by the year 2020, with the world on track to end AIDS as soon as 2030.