Three female Malaysian YouTubers are quickly establishing themselves as the country’s foremost video content creators, thanks to their efforts in promoting women’s empowerment and challenging stereotypes. NSTP

KUALA LUMPUR: Three female Malaysian YouTubers are quickly establishing themselves as the country’s foremost video content creators, thanks to their efforts in promoting women’s empowerment and challenging stereotypes.

In recognition of their success, Jenn Chia, Leona Chin and Linora Low were recently invited to share their stories at the Generation YouTube (#GenYTMY) showcase here.

“I chose YouTube because it's freely available for everyone and it also allows me to connect with a whole world of people I otherwise wouldn’t meet!” said Chia.

“I realised by sharing a thought, an idea or a story, YouTube is able to connect me with others who either felt the same or have different worldviews that would enrich mine.”

Chia said she believes that YouTube has opened up a world of possibilities in her career.

YouTube, she added, has allowed her to challenge others to be “the best versions of themselves” through relatable and meaningful exchanges of ideas.

Generation YouTube is a quarterly YouTube Malaysia initiative to showcase talented, up-and-coming local creators – handpicked based on the mark they are making.

Previous creator showcases included fashion and beauty creators, East Malaysian creators, comedy-centric YouTubers, and millennial vloggers.

Chin, one of the country’s first female racecar drivers, said her career in motorsports would not have taken off without YouTube and her mother’s support.

"I learned how to drift from YouTube! I watched several ‘how to drift’ videos on YouTube to get the basics, then slowly with help of friends, I started getting better at it. Now I'm looking forward to focusing on other types of racing.

"My mom was the kickstart I needed

for my motorsports career. She is very supportive of my passion for racing, allowing me to attend motorsport events and to learn drifting," said Chin.

Despite being in a male-dominated sport, Chin said she was able to go the distance as both a professional drifter and an avid content creator.

Malaysian fitness icon Low said she initially chose YouTube as a platform to keep track of her personal fitness goal.

She said she did not expect her humble beginnings on the platform to become a stage to inspire others to live a healthier lifestyle.

“I decided to give YouTube a go as that would hold me accountable to a goal I wanted to achieve in 2017 which was my first bikini competition.

“YouTube is also a place where I can document the whole journey so that I can look back and see my progress while sharing my transformation experience to inspire and educate others,” said Low.

In a statement yesterday, YouTube said a Google-commissioned research conducted by Nielsen Total Media Fusion found that 50 per cent of YouTube’s global audience is female.

“This makes it all the more important for the platform to continue championing women, creators and viewers alike.

"Our female creators and others like them who challenge stereotypes are wonderful sources of inspiration across generations.”

Meanwhile, Google Malaysia's Communications and Public Affairs Head Zeffri Yusof said: “With 47 per cent year-on-year watch-time growth across all devices on YouTube Malaysia, we are super excited about the opportunities for many more of our homegrown creators to thrive and experiment on the platform.”