Zalora teamed up with local fashion designers to offer a variety of designer brands ‘baju Raya’ under one roof.

More Malaysians take their shopping carts to the Internet for Raya merchandise



HARI RAYA is just around the corner and Malaysians are busy shopping.

While many malls are still packed with people buying Hari Raya merchandise, online shopping platforms are getting more interesting and enticing for shoppers.

With Hari Raya promotions, convenience, security, points and bonuses, plus the various means to make payments, online malls such as Shopee, Lazada, CJ Wow Shop, Shop Back and 11street have become one of the preferred ways to shop.


PLATFORM PROMOTIONS
Online malls have turned their sites into colourful Raya promotion spaces, with discounts and various benefits to attract shoppers.

For example, the Shopee Cahaya Raya campaign, which runs until June 17, gives shoppers a chance to snag prizes worth more than RM1.5 million by participating in Shopee’s in-app game Ketupat Raya.

Collaborating with payment platform Visa, the game rewards lucky shoppers with a host of prizes including a dream house worth RM350,000, a Honda HRV worth RM100,000, a Volkswagen Polo worth RM80,000 as well as Shopee coins, vouchers, televisions, portable irons, hair-dryers and more.

Additionally, Shopee will be giving out up to 28 million worth of Shopee coins through the Duit Goncang game, which happens at 5am and 7pm daily until June 8.

“Our users form the core of all our strategies, and we always strive to find new ways to connect with them on a deeper and more meaningful level, especially this Hari Raya,” says Shopee’s regional managing director Ian Ho.


CELEBRITY FACTOR
To make it more interesting for shoppers to follow what their favourite celebrities are using or wearing, Shopee recently launched Shopee Celebrity Squad, which allows easy access to a curated collection of products by the celebrities.

“With an increasing number of celebrities launching their own brands, we noticed a rising demand for their products. In line with the launch of Shopee Celebrity Squad, we offer exclusive deals and special discounts across the celebrities’ collections,” says Ho.

Celebrities participating in Shopee Celebrity Squad include Datuk Seri Siti Nurhaliza, Nora Danish, Izara Aishah, Elfira Loy, Heliza Helmi and Emma Maembong.


Shopee recently launch Shopee Celebrity Squad, which allows users easy access to a curated collection of products by their favourite Malaysian celebrities.

The launch of Shopee Celebrity Squad is part of Shopee’s expansion plan for this year. Shopee achieved a regional gross merchandise value of US$1.9 billion (RM7.56 billion) in the first quarter — a year-on-year increase of 199.5 per cent from US$648.3 million for the first quarter of last year.


FASHION DESIGNERS TEAM
Wearing a new outfit is encouraged on the first day of Raya and with millions of people looking for the latest designs, online mall Zalora has teamed up with local fashion designers to offer a variety of designer brands baju Raya under one roof.

“Our goal is to offer the best of fashion across international and local brands and renowned local designers. I am extremely proud of the designer collections and beauty brands that our team is showcasing at ZALORAYA 2018,” says Zalora chief operating officer Giulio Xiloyannis.

The designers taking part in Zalora’s 2018 Raya campaign include Ezzati Amira, Zaimi Zulkafli, Afiq M, Kree, Petra and Tom Abang Saufi.


Zalora teamed up with local fashion designers to offer a variety of designer brands ‘baju Raya’ under one roof.

Taking inspiration from local traditional games, the campaign theme this year takes a contemporary spin on congkak, guli (marbles) and layang-layang (kites).

To give shoppers an idea of how the clothing will look like when worn, they can view fashion presentations on the #ZALORAYA2018 page at its website.


RIDING ON ZERO GST
ShopBack, an online Cashback platform that partners more than 500 online shops in Malaysia, foresees Raya sales will reach its peak this week, given the 0 per cent GST implementation from June 1.

“Our partners for example, Lazada has a Mega Sale from June 1 until today with onsite games, flash sales, and up to 11 per cent cashback for ShopBack users,” says ShopBack Malaysia country general manager Alvin Gill.

“Some 40 partners are joining our Raya campaign and we are looking to have at least 100 per cent growth this year,” he says.

Other online partners in the campaign include Traveloka, 11street, foodpanda, FashionValet, Booking.com, Senheng, Hermo, Expedia, Sephora, ASOS, JD sports and PappaDelivery. The highest Cashback on offer is 30 per cent.

There was a 25 per cent drop in sales during the 14th General Election week. As people resume work and Ramadan begins, the number of online sales has started to recover to the previous level.

According to ShopBack data, the number of sales powered by ShopBack during Ramadan 2017 versus 2016 grew by 100 per cent. “We are confident to achieve beyond this number as market sentiment looks very positive after GE14,” says Alvin.

“The zero per cent GST may allow Malaysians better purchasing power for their Raya needs. Based on our historical data, sales normally surge the second week of Ramadan but for this year, it may start after the 0 per cent GST takes effect until the fourth week,” he adds.

ShopBack regional data also shows that in a comparison with Indonesians, Malaysians’ average spending during Ramadan 2017 was US$54.54. Indonesians spent US$49.04 on average.

Overall, fashion is one of the top selling categories in both countries. Malaysians spent more on health and beauty and electronic items while groceries, toys and games were in demand among Indonesians.

“Larger electronic items, for example, household appliances could be the reason of higher spending among Malaysians.”


WOW FACTOR
CJ WOW SHOP, a home shopping network accessible across television, online and mobile platforms, has doubled its festive range by offering more than 70 new products through its daily live shows, starting from May 11 until June 24.

Airing on TV9 at 10am and 11am, the shows feature a unique range of items specially catered to consumers’ needs in conjunction with the Ramadan and Syawal celebration.


CJWOW SHOP, a home shopping network accessible across television, online and mobile platforms, has doubled its festive range by offering more than 70 new products through its daily live shows.

The one-stop smart shopping destination offers a collection of products from various segments including kitchenware, fashion and beauty, household and interior, and a special lifestyle and leisure range.

The collection consists of a mix of current and new Malaysian favourites including Al-Mukarramah By Haqqi Muslim Wear, Ariani X WOW Muslimah Fashion, Mugen Tornado Hybrid Gas Cooker, Classe Raya Carpet and more.

CJ WOW SHOP is rewarding top shoppers with a nine-day, seven-night trip worth more than RM28,000 per family to Turkey.


KUIH RAYA FIESTA
One initiative by Malaysia Digital Economy Corporation, through MyBazar Malaysia (www.mybazar.com), is a programme called Blee, short for Barangan Luarbiasa Eksklusif e-Usahawan, which helps small local entrepreneurs.


An initiative by Malaysia Digital Economy Corporation (MDEC), through MyBazar Malaysia, Blee is having a ‘Fiesta Kuih Raya’, offering some 200 types of kuih raya from about 100 local merchants online.

Until June 17, Blee is having a Fiesta Kuih Raya, offering some 200 types of kuih raya from 100 local merchants.

“There is a RM10 promotion for select kuih raya,” says MyBazar marketing director Aaliyah Soraya.


WHAT SHOPPERS SAY
A real estate negotiator from Johor Baru, Farah Dila Nasruddin, says online malls allows her to get a lot more things done in less time.

“Online platforms allow me to shop at any time. I even shop after sahur (predawn meal),” she says.

Kuala Lumpur-based designer Zahin Othman shops online for Hari Raya essentials except baju Raya.

“Going to the tailor for my baju Melayu is something I look forward to every Ramadan,” he says.

An executive from Seremban, Ezdiani Mazlan, says everything is easy with online shopping.

“I work in the communication line and my working hours are not fixed. So, having the luxury to browse online shops anytime of the day makes everything so easy.

“I just bought a set of glass jars online for my kuih Raya. It was a good deal. “I don’t think I can get it at that price in any physical stores.”