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(From left) Head of Technology Strategy & Planning, Tan Cheng Peng, Chief Executive Officer Maxis, Gokhan Ogut and Head of Brand & Marketing Maxis, Tai Kam Leong at the "Maxis launches Mobile App & 5G-enabled 'Smart Table' for those with dementia" at Maxis Centre. Photo by MUSTAFFA KAMAL
Photo by MUSTAFFA KAMAL

KUALA LUMPUR: Chinese New Year celebrations are marked by moments that matter - seeing loved ones and feasting together with family members, but for elderly with dementia, the joyous memories of the festivities may quickly disappear.

However, in helping them to continue cherish the moment, Maxis has come out with an app called RE:Collection, which is designed to help the elderly revisit some of the memories they have captured on their mobile phones.

In developing this app, Maxis collaborates with Caring With You, an enrichment centre for persons living with Alzheimer’s and dementia; Alzheimer’s Disease Foundation Malaysia; Dr Rizah Mazzuin Razali and Dr Ungku Ameen, Heads of the Geriatrics Units at hospitals in Kuala Lumpur and Klang.

The data-driven personalised reminiscence app enables users to capture their favourite moments.

Tai Kam Leong, Head of Brand and Marketing at Maxis said: “This Chinese New Year, we wanted to provide the opportunity of reminiscing to a growing number of elderly Malaysians, whose cherished memories may be fading due to dementia.

“The RE:Collection app makes reminiscence therapy more meaningful by making it personalised, accessible and involve family members.

The RE:Collection app helps dementia patients revisit favourite memories, reminisce over past memories via photo or video triggers. Photo by MUSTAFFA KAMAL

“At Maxis, our role is not only that of a digital enabler, but to leverage technology for the good of the community and helping more Malaysians to always be ahead,” he said.

The RE:Collection app applies reminiscence therapy as its core. It is believed to have strong therapeutic effects on dementia patients and can be more effective if it is personal and involves family members.

The app helps dementia patients revisit favourite memories, reminisce over past memories via photo or video triggers.

It also helps users to relive stories through Augmented Reality—telling the story behind each physical photograph to help make sense of surroundings and also improve connection between caregiver and sufferers by discovering the best trigger through insights and analytics.

The Alzheimer disease foundation anticipates there will be more than 260,000 dementia patients in Malaysia by 2030. Inspired by 5G capability, Maxis aims to lead the innovative path for benefit of the people and businesses in Malaysia.

At the same event, Maxis also previewed a custom made smart table—the UnforgetTABLE.

“This smart table demonstrates how common household furniture, like a table, is capable of object recognition and brainwave analytics.

“When an object with a sensor is placed on top of the smart table, it will replay the memories associated with them on a screen,” added Tai.

The table works with a headset sensor and the smart table is able to display brainwave output of the person’s mental state on screen such as calmness, excitement, boredom, sadness, and others.

“This analytics will enable caregivers to have better understanding of dementia patients,” explained Tai while demonstrating the UnforgetTABLE to all attendees at the showcase which is open to the public at the Maxis Centre in KLCC.

Besides that, Maxis also produced a short film, ‘The Most Unforgettable Chinese New Year’ which follows the story of a filial daughter and her aging father. For more information on the RE:Collection app, go to maxis.com.my/cny2020

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