KUALA LUMPUR: Huawei has just launched its latest flagship smartphone series the P40 Pro+, Huawei P40 Pro and Huawei P40.
The launch, which was streamed over the Internet amid Covid-19, saw Huawei Consumer Business Group’ CEO, Richard Yu talked about the new models and their capabilities, which include cutting-edge designs with ground-breaking camera innovations that are said radically expand mobile photography and video capture possibilities.
After years of success in the camera department with Leica collaboration, it’s not surprising then P40 series continues with this strength.
The new P40 series feature large 1/1.28-inch sensor has a binned pixel size measuring 2.44μm to massively boost light intake for enhanced low-light performance, while a new periscope design realises 10x true optical zoom.
The phones are powered by Kirin 990 5G and supports high-speed 5G and Wi-Fi 6 Plus. The advanced hardware is embedded in a beautiful and compact enclosure featuring the Huawei Quad-curve Overflow Display with great fluidity and responsiveness.
“The Huawei P Series has always been about innovative aesthetics and making premium imaging hardware accessible, representing the very best of industrial design and technology. With an outstanding sensor, camera systems that we co-engineered with Leica, powerful chipset and Huawei XD Fusion Engine, the Huawei P40 Series exemplifies our focus and offers an all-day Super Definition experience to help consumers realise their creative vision,” said Yu.
The Huawei P40 Pro and Huawei P40 Pro+ display is inspired by the art of motion. It takes on a curved edge on all four sides, creating a shape that is reminiscent of water on the cusp of overflowing from the rim of a filled cup. The super narrow bezels and streamlined round corners ensure an ergonomic hold and a near borderless look, while an enhanced in-screen fingerprint reader offers 30 percent faster biometric authentication.
Available in three glossy glass finishes – Ice White, Deep Sea Blue and Black – and two innovative refractive matte glass finishes – Blush Gold and Silver Frost, the P40 Pro and P40 give a classical elegance look from every angle. Meanwhile, the Huawei P40 Pro+ features an exquisite nano-tech ceramic back panel that is kilned and polished to ensure it stands the test of time with incredible durability and timeless style. This unique design comes in two iconic colours: Ceramic White and Ceramic Black.
This is the area in which the Huawei puts all its expertise in the P40 series. Was he new models features advanced Ultra Vision Leica camera system, available in triple-camera, quad-camera and penta-camera configurations, giving ultra wide-angle, wide-angle and telephoto lenses.
The Huawei P40 Pro features an evolution of the Leica Quad Camera with a more powerful Ultra Wide Cine Camera and ToF Camera alongside 50x SuperSensing Zoom.
The Huawei P40 Pro+, meanwhile, lets consumers see the unprecedented with the SuperZoom Array, which supports 10x true optical zoom and 100x maximum digital zoom.
The Huawei Ultra Vision Sensor included in the full P40 Series is the company’s largest CMOS sensor to date. Measuring 1/1.28 inches diagonally, it supports pixel binning to achieve a pixel size of 2.44μm and Full Pixel Octa PD AutoFocus for high-speed focus at any time of day, while the Huawei XD Fusion Engine integrates and processes data from multiple cameras to generate a comprehensive improvement in picture quality.
In the telephoto department, the phones’ telephoto lens gives 5x optical zoom, 10x hybrid zoom and 50x maximum digital zoom.
For the first time ever, the 5x Optical Telephoto Camera in the Huawei P40 Pro includes a RYYB colour filter array to boost light intake and improve quality of zoomed shots.
If zoom power is what you need, the P40 Pro+ comes with 100x SuperZoom Array with a new periscope design that reflects light five times, extending the light path by 178 percent to support 10x true optical zoom. The optically stabilised Ultra Vision Wide Camera and SuperZoom Array work in tandem with AI to realise Triple OIS+AIS for vastly improved photo and video stabilisation.
Image quality has also taken a big leap in these new models. Skin tone and texture are faithfully reproduced by a new Multi-spectrum Colour Temperature Sensor and AI AWB algorithm that boost colour accuracy by 45 percent. Deep learning algorithms provide real-time portrait optimisations that enhance lighting and detail.
The Huawei P40 Pro and HUAWEI P40 Pro+ have a 32MP AF Camera and IR Depth Camera that support autofocus and Bokeh reproduction to deliver the same outstanding portrait effects that are signature to Huawei devices, as well as IR Face Unlock for device unlock even in low light conditions.
Besides that, the Huawei P40 Series also introduces Huawei Golden Snap, which includes AI Best Moment, a new smart photography feature that chooses the best frames from a Moving Picture. AI Remove Passerby and AI Remove Reflection can do away with unwanted subjects and glare from the frame, allowing users to easily enhance their images after the fact.
The 40MP Ultra Wide Cine Camera in the P40 Pro and P40 Pro+ has a focal length that is equivalent to 18mm and a 1/1.54-inch sensor supporting the 3:2 aspect ratio. SedecimPixel Fusion Technology is built into this camera to support 16-in-1 pixel binning, producing super pixels that measure 4.48μm to boost light sensitivity up to ISO51200 and enable 7680fps Ultra Slow-Motion video capture.
The P40 Series supports real-time Bokeh effects for videos. Similar to the results of a wide aperture lens, this feature adds progressive Bokeh to help highlight the main subject of the footage. The telephoto camera can capture high quality zoom footage as well as 4K time-lapse videos. Directional Audio Zoom, available on P40 Pro and P40 Pro+, allows users to zoom in on an audio source and amplify its sound at the same time.
The Huawei P40 Series is powered by Kirin 990 5G to deliver integrated 5G connectivity with the most comprehensive 5G band support, robust AI performance and power efficiency. Display responsiveness and gaming experience are taken to the next level by the upgraded graphics rendering engine making the most of the 90Hz panel on the P40 Pro and P40 Pro+.
The 160MHz Wi-Fi 6 Plus technology featured in the full line-up offers high-speed connectivity with support for 2,400Mbps peak theoretical transmission speed. The industry-leading 40W Wireless Huawei SuperCharge is available on the Huawei P40 Pro+ for fast and convenient charging. The chipset is given the thermal headroom to deliver exceptional performance by the advanced cooling systems, including the bespoke 4-in-1 SuperCool system in the P40 Pro+.
The EMUI 10.1 operating system introduces a host of new features that enable a richer, more seamless AI life.
For example, the Huawei MeeTime supports 1080p Full HD video call on Huawei smartphones, tablets and the HUAWEI Vision TV and delivers clear picture quality even in low light or weak signal conditions. Users can also share their phone screen with the other party during the video call and mark-up notes to quickly share thoughts.
Huawei Share, meanwhile, facilitates high-speed file transfer between the smartphone and other devices such as tablets and PCs. With Huawei Share on the P40 Series, consumers can stream music to a smart speaker, initiate screen projection and connect to Wi-Fi by tapping the device they want to connect to with their phone. New functionality added to the Multi-screen Collaboration allows users to easily answer video or voice calls hands-free directly through the PC, and open files and hyperlinks on the smartphone with native PC applications for enhanced productivity.
Working in close collaboration with global developers, Huawei offers a wide range of global and local apps on AppGallery, Huawei’s official app marketplace. Users can also enjoy a rich library of quality entertainment media on Huawei Video, Huawei Music and Huawei Reader, with new additions from top content providers being added on a continuous basis.
The Huawei P40 Series will be available in selected markets. The Huawei P40 Pro+ (8GB+215GB) is priced at EUR1399, Huawei P40 Pro (8GB+256GB) EUR999 and Huawei P40 (8GB+128GB) at EUR799. There are no local prices yet for the models.
Besides the Huawei P40 Series, Huawei also launched the Huawei Watch GT2e, Huawei Sound X and the latest Spring/Summer 2020 Huawei X Gentle Monster Eyewear.