IT has always been about the women when it comes to FashionValet’s marketing campaigns.
But the homegrown fashion e-commerce giant intends to change this — it wants to pay homage to men, the unsung heroes in women’s lives, who are often overlooked when it comes to fashion and style.
The label recently launched its #IPunNak campaign which puts men under the spotlight with its focus on menswear.
“I Pun Nak” simply means “I want it too” in Malay. It aims to persuade women to shop for their husbands or boyfriends.
For the campaign, FashionValet has stocked up menswear, accessories and footwear from local and international brands such as Pestle & Mortar, Robotto, Private Stitch, Cape Cod, FattahaminxFar8, Fipper, Ice Watch, East India Company and Jovian Men.
Lifestyle brands such as The Big Group and La Juiceria are offering gift vouchers while Tanjong Golden Village cinemas have their Indulge gift cards up for grabs.
Gymnasiums like Firestation and Fuel Athletics as well as Skytrex adventure park offer special packages for men.
There are also fun and interesting deals from Ritz Carlton and AirAsia.
The campaign comes with a funny video featuring actor Hairul Azreen Idris and FashionValet chief executive officer Fadzarudin Anuar (minus their respective famous partners — Hanis Zalikha and Vivy Yusof).
The video shows a a “husbands’ support group”, with both men pouring out their feelings about their wives getting all the gifts and photography credits.
The #IPunNak campaign runs until March 16. Customers who make their purchases online during the campaign will have their orders packaged in a special limited edition box.
For details, visit www.fashionvalet.com.