A local carrier label works with a group of disabled bakers to bring festive cheer, writes Syida Lizta Amirul Ihsan.
THIS year, Sometime by Asian Designers brings back the age-old tradition of gifting with its auspicious Mousie collection as part of the Iconic Essentials line.
It's a special gift set that consists of a canvas bag with a design that commemorates the auspicious Year of the Rat as well as jars of delicious homemade cookies baked by a group of bakers with physical disabilities.
They are headed by "Kak Zah", a high-spirited woman who is paralysed from the waist down.
It is difficult for her to manage her household needs as her husband is also handicapped. However, that doesn’t stop her from providing for her family by baking cookies.
Sometime by Asian Designers co-founder and head of product Nicole W. says she wants to present her loved ones with gifts that are thoughtful and practical.
“The Mousie collection has sentimental value to me as it’s more than a canvas bag that can be personalised with a name. It is a meaningful carrier because it holds jars of cookies baked by a group of disabled women. I’m glad that as a brand, we get the chance to encourage and support the less fortunate.”
The Estela Mousie and Eslona Mousie are made of coated canvas with compartments and side pockets.
They can be ordered with complimentary personalisation and come with six jars of homemade treats – chocolate chip, brownie and custard cookies, cornflakes fingers, pineapple tarts and cassava chips — and eight red packets.
The Eslona and Estela bags in maroon are also available without the mouse embroidery and additional gift items.
The Mousie collection retails at RM198 whereas the Eslona and Estela in beige/maroon retail at RM99.
For more information, visit www.sometime.asia or the brand’s showroom at The Gardens Mall, Kuala Lumpur.