A luxury brand's new pop-up store is an adorable mix of vintage cartoons and modern technology, writes Syida Lizta Amirul Ihsan.
LATE last year, Gucci creative director Alessandro Michele, who has been credited for boosting the brand’s popularity among millennials, introduced an unconventional approach to luxury fashion — small, pop-up stores called Gucci Pin to connect and engage with clients in cities all over the world and their communities.
Earlier this month, Gucci Pin debuted at Pavilion Kuala Lumpur with a Mickey Mouse dedicated store to celebrate the arrival of the year of the rat.
Michele pays homage with a specially designed collection of items that feature Walt Disney’s Mickey Mouse.
Mickey, the most iconic of Disney’s characters, is playfully incorporated into ready-to-wear and diverse accessories, from shoes and bags to small leather goods and scarves.
Many new designs appear among an array of classic Gucci pieces. The collection has a humorous, vintage spirit, where Disney’s timeless star, appears to team up with many Gucci motifs.
OLD MADE NEW
This Gucci Pin, until Feb 4, will be showcasing the collection. Its key element is the development of a new material — the Mini GG Supreme canvas with Mickey Mouse print, a beige and ebony fabric that features a vintage Mini GG pattern with Mickey Mouse playfully applied to it in varying scales.
This print is introduced in reference to a fabric from the 1980s, and the original design, colour and look has been re-produced with high-definition digital printing.
A protective coating and embossing gives the appearance and texture of linen. A brown leather tag identifying the official collaboration with Disney is included in many of the pieces.
Entertainment will also be available on the Gucci app and on the Pavilion Kuala Lumpur Gucci Pin facade, digitally bringing Mickey Mouse to life for customers and passers-by who will able to see themselves wearing the signature Mickey Mouse ears on the screen, conceived as an enchanted mirror.
For bags, there is a small shoulder bag in Mini GG Supreme with the Disney icon rendered small in a repeated pattern.
A small bucket bag in the same fabric has Mickey Mouse in large scale, standing on the front panel. There is a version of this in plain beige leather too, also with a large Mickey positioned front and centre.
All the handbags have ochre leather trim, as do the small leather goods, which also come in the new Mini GG Supreme fabric featuring Mickey Mouse as a repeat pattern.