FIRST, it was the structured Lofarbag that you can dress up and down. Then, came the Lofarbag 2, another rectangular carrier, this time with front pocket. Today, Lofarclutch will drop online and in store, marking Neelofa’s third project with Sometime by Asian Designers.
Lofarclutch, a design inspired by Neelofa, is a marriage of premium quality materials and exquisite craftsmanship. In fact, the brand’s team of bag artisans worked over a year to perfect the design and magnetic gold hardware on the Lofarclutch to retain its element of luxury on top of functionality.
This functional clutch—it has pockets for easy organisation-- is made more special with a knotted and flexible strap as well as luxurious gold hardware with snap closure.
Neelofa, who is currently in Paris for Paris Fashion Week and attended the Louis Vuitton show, says her experiences around the globe has given her fresh perspective, especially in modest dressing.
“I’m glad to be able to translate my thoughts and ideas into a quality product that can be shared with everyone who’s passionate about fashion and style. “Nicole and the team at Sometime are always supportive with my crazy ideas and have always hit the spot with truly the best quality on par with luxury brands. The cherry on top is the personalisation feature, making it extra meaningful and exclusive,”
Sometime head of product Nicole, W. says Neelofa always has great ideas that are fresh and out of the ordinary and that truly inspires her to create something special.
“I love her bold choices; she blends modesty and high fashion so seamlessly. What makes the Lofarclutch special is its versatile strap that can be adjusted according to the wearer, a unique feature that’s exclusive. It adds an unexpected twist - quite literally - to the classic clutch,”
The Lofarclutch is available at www.sometime.asia and the brand’s showroom in The Gardens Mall. It comes in eight colours—including black, navy, eggshell and olive—and retails at RM259 each. For an additional RM29, you get to emboss your name on it.