Naelofar Hijab owner apologises over the controversial venue used for its recent product launch. NH Prima International managing director Noor Nabila Mohd Noor, sister of celebrity and entrepreneur Noor Neelofa Mohd Noor (pic) in a statement says the company, in the future, will ensure that religious and cultural issues are prioritised. Pic by MOHD YUSNI ARIFFIN

KUALA LUMPUR: The owner of headscarf (hijab) brand Naelofar Hijab has issued an apology over the controversial venue used for its recent product launch.

"We apologise, especially to ardent supporters of our brand, and to all the individuals who have been affected by the recent incident," said NH Prima International managing director Noor Nabila Mohd Noor in a statement today.

Noor Nabila, who is the sister of celebrity and entrepreneur Noor Neelofa Mohd Noor, pledged that the company, in the future, would ensure that religious and cultural issues were prioritised.

As for the product launch on Monday, she explained that no alcohol and cigarettes were served during the event.

She said every precaution was also taken to ensure that any brands and bottles of liquor, including glassware and utensils, were completely removed from the venue.

"Access to bars and other sections in the club was also closed and smoking was strictly prohibited.

"We also hired a caterer from outside to serve halal food.

“All utensils including spoons, forks and glasses were provided by the caterer," she said.

Noor Nabila said the location was chosen for its facilities - including sound and lighting system - and availability, all offered in a package by the venue owner.

Her sister Neelofa had been widely rebuked by netizens for launching her latest hijab collection at Zouk, a popular nightclub here.

They even called for a boycott of Neelofa's products.

Netizens have also been enraged by a video showing five girls - all donning hijab - dancing at the nightclub with Naelofar Hijab's logo in the background.

During the event, the 29-year-old Neelofa also celebrated her birthday with the release of her latest Be Lofa range that comprised “Be Lofa Turban” and headscarf range, “Be Lofa Shawl”.