KUALA LUMPUR: Popular K-Pop group Twice has been making a big impact in the US and is now ready to take things further internationally.
Koreaboo reported that the 9-member music outfit, which is managed by JYP Entertainment, has inked a new partnership with renowned US music label Republic Records.
The deal comes on the heels of the South Korean group gaining significant success in America with its growing popularity there. Twice’s 11 albums have made it to the Billboard World Albums Chart and 21 of its tunes have featured on Billboard’s World Digital Song Sales Chart.
The group, which formed in 2015, sold out its first Los Angeles venue with a 12,000 seating capacity during last year’s Twicelights world tour.
Considered one of the biggest labels in the US, Republic Records has top American artistes such as Ariana Grande, Taylor Swift and Drake under its wing.
JYP Entertainment CEO Jimmy Jeong apparently called the partnership “a strategic alliance” and hoped that Twice would be able to bring the next level of K-Pop to fans around the world.
The CEO of Republic Records, Monte Lipman, said that he has always admired JYP Entertainment’s success and was thrilled to partner with “such a dynamic team”.
Twice, which has a slew of hit songs such as TT, Likey, Dance The Night Away and Feel Special, is the second K-Pop artiste to sign with Republic Records after South Korean boy band TXT.