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A ‘Save Our Fave’ movement driven by local personalities and Fave is an empathetic shoutout to encourage Malaysians to support their favourite merchants
A ‘Save Our Fave’ movement driven by local personalities and Fave is an empathetic shoutout to encourage Malaysians to support their favourite merchants

MALAYSIA’S favourite comedian, Harith Iskander, reggae pop star Sasi the Don and singer-songwriter Altimet are among famous local celebrities seen sharing their messages of solidarity in a YouTube video and social media platform to unite Malaysians to support their favourite merchants in this nationwide message.

The celebs are rallying Malaysians to help support over 300,000 merchants - restaurants and retailers - that have been affected since the Movement Control Order (MCO) took effect last week. While they will remain closed for another 20 days, those that are open are experiencing a considerable decline of up to 95% in revenue.

With many of these businesses experiencing 30-days cash flow constraints and increased vulnerability to high fixed costs from rent to loans, the Fave Malaysia initiated a ‘Save Our Fave’ campaign to propel Malaysians to support their favourite eateries and outlets, affected by the COVID-19 pandemic.

Consumers can buy eCards of their favourite merchants and benefit from up to 30 per cent additional savings. Merchants can sell their eCards online and get advance cash to cushion their lost income.

Fave Malaysia through its Fave app will fully absorb all payment fees and cease commissions until April 30 for eCards so that 100 per cent of the money that consumers pay will go directly to the merchant.

“Save Our Fave will help alleviate the lost income for our merchant partners to ensure that they can support their staff and operate their businesses during this difficult time. I encourage all Malaysians to do their part and make a difference by supporting our local businesses. We can overcome this pandemic together!” says Fave Malaysia managing director Datuk Jake Abdullah.

Here’s how you can help

1. Buy a few eCards of your favourite restaurants and retailers now and make plans to use it later (within 6 months) or gift it to a friend on your Fave app.

2. Share this with as many friends and family members as possible with the hashtag #SaveOurFave, that would like to help save our favourite businesses and benefit from up to 30 per cent additional savings.

What you can do as a merchant?

1 Get upfront cash flow with zero commissions and fees until April 30.2. Register on www.saveourfave.com and your business eCard will be listed within 24 hours.

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