AMMETLife Insurance Bhd and AmMetLife Takaful Bhd will launch a nationwide “Live Ready” brand campaign tomorrow.
The integrated campaign will include a television commercial, newspaper and outdoor advertising, online presence as well as a revamped website, ammetlife.com.
The campaign follows the unveiling of the two companies’ new identities in May and the successful formation of the partnership that taps into AmBank Group’s deep local understanding and MetLife’s global expertise.
Explaining the concept of “Live Ready”, AmBank Group chairman Tan Sri Azman Hashim said prior to the development of the brand campaign, AmMetLife engaged in extensive market research to better understand the needs of Malaysians.
“The findings were clear. Malaysians want certainty and clarity for their future. They want peace of mind for themselves and their loved ones, and they want assurance that the choices they make are right for themselves and the people who matter to them,” he said in a statement.
The campaign underscores AmMetLife’s philosophy that “customers are at the heart of everything we do”, by delivering clear, transparent financial security and stability to Malaysians.
MetLife Designated Markets and Health (Asia) head Datuk Dr Nirmala Menon said it was through this understanding of Malaysians’ needs that AmMetLife crystallised its approach of helping customers to “Live Ready”.
“This is achieved by making it easier for customers to do business with AmMetLife, and for families and individuals to achieve financial security,” she added.
AmMetLife’s aspiration is to help customers “Live Ready” by treating them fairly, learning more about them and providing clear and simple solutions.
The campaign will progressively introduce life assurance and family takaful solutions in five key areas by leveraging on best practices and global standards.
The areas include education, protection, health, wealth and retirement.
The brand campaign is the first since the start of the strategic partnership between AmBank and MetLife, and will continue for the rest of the year.
AmMetLife offers a comprehensive range of life assurance and wealth protection solutions, distributed through more than 200 AmBank and AmMetLife branch offices, in addition to authorised life insurance agents nationwide.