JOHOR Corporation’s (JCorp) programme, Tunas Bistari, is an ideal platform for students to hone their entrepreneurial skills.
Since its inception in 1992, several programmes have been conducted, including Medaniaga Bistari, that involves secondary school students.
Medaniaga Bistari is aimed at exposing students to critical thinking, making strategic decisions and preparing future young entrepreneurs.
The programme, which is supported by the state Education Department, was held at [email protected] here, to give students who have established their companies with JCorp, a feel of the real world.
The students developed companies and management organisation structures, comprising chief executive officers, board of directors, general managers and financial directors, among others.
The three-day Medaniaga Bistari 2014 programme, which kicked off last Friday, saw the participation from 22 schools in the state.
The theme this year was Youth and Entrepreneurship. There was an Apprentice Treasure Hunt with participants from JCorp entrepreneurship programmes such as Tunas Bistari, Didik Bistari and Siswa Bistari.
There was a booth managed by Bistari alumni, which motivated the students when they realised that what they are learning can help them in their future.
Among the other attractions were exhibitions by Bistari Young Entrepreneur Sdn Bhd, Johor Skills Development Centre (Puspatri), and KPJ Healthcare Bhd.
JCorp president-cum-chief executive officer Datuk Kamaruzzaman Abu Kassim said the programme was in line with the government’s aspiration to encourage youngsters to venture into business.
“JCorp hopes to encourage our future entrepreneurs to put into practice what they have learned.
“Managing their own companies will give them hands-on experience in all aspects of operating a business, including product knowledge, marketing, sales planning, promotions and advertising, as well as the finance,” said Kamaruzzaman.
He said the students also sold products such as accessories, handicrafts and costume jewellery, following the latest trends.
SMK Taman Daya 2 students who were the board of directors of Syarikat Dynamic Square Sdn Bhd, were the champions of Medaniaga Bistari 2014. They won in the Highest Sales and Best Marketing Promotion category.
Its CEO, Dzuliskandar Putra Abd Hamid, 16, said the award was well-earned as his 16 members had put their heart and soul into the business.
“We had three weeks to plan our business strategy, with the help of our teacher, Muhammad Nabil Abdullah. He contributed ideas and motivated us all the way.
“It proved to be our winning formula,” he said.
His company promoted holiday packages to Legoland Resort Malaysia and Universal Studio Singapore, raked in RM6,568 in sales in three days.
Some 17,398 students from 70 schools state-wide who are members of JCorp’s Tunas Bistari Programme.
Tunas Bistari was established to encourage students to become entrepreneurs.
JCorp’s involvement in entrepreneurship programmes began in 1992 with the launching of Tunas Bistari, an entrepreneurship programme for secondary schools in Johor, followed by Siswa Bistari, an entrepreneurship programme for students of higher education institutions in 2004.
Based on the success of both programmes, JCorp continued the entrepreneurship programme with primary school pupils in the state through the launching of Didik Bistari in 2005 which was also supported by the Education Department.
JCorp’s involvement is not limited to schoolchildren, but has expanded to higher education institutions through its Siswa Bistari programme.
Since its inception, 26 Siswa Bistari companies have been established in UiTM Segamat, UiTM Shah Alam and Politeknik Merlimau with participation from 1,000 students.
This programme also involves the participation of mentors who are made up of executives of JCorp and entrepreneurs who act as advisers.
Following the success of Carnival Bistari 2012, Catur Bistari and Cilik Bistari board games were introduced in the Central Zone covering four states — Selangor, Negri Sembilan, the Federal Territories of Kuala Lumpur and Putrajaya which began in May last year.