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About 1.12 billion people on average connected with Facebook in September using smartphones or tablet computers in a 29 per cent increase from the same month a year earlier.. Bloomberg pic

FACEBOOK reported on Tuesday its quarterly profit nearly doubled as the world’s leading social network gained users and saw mobile advertising revenues surge.

Facebook said that it made US$802 million (RM2.6 billion) in profit for shareholders on revenue of US$3.2 billion in the quarter that ended on September 30, while the number of monthly active users grew to 1.35 billion worldwide.

“This has been a good quarter with strong results,” Facebook founder and chief Mark Zuckerberg said.

“We continue to focus on serving our community well and continue to invest in connecting the world over the next decade.”

About 1.12 billion people on average connected with Facebook in September using smartphones or tablet computers in a 29 per cent increase from the same month a year earlier.

Facebook took in US$2.96 billion from advertising during the quarter, marketing messages served up on mobile devices becoming more important.

Mobile represented 66 per cent of advertising revenue for the third quarter of 2014, up from 49 per cent a year earlier.

Payments and other fees generated US$246 million, a 13 per cent increase from the same quarter last year.

Facebook shares, which have been near record levels in recent days, dipped less than a per cent to US$80.47 in electronic trades after the news.

Facebook has made a priority of adapting to lifestyles increasingly centred on getting online using smartphones or tablets, an adjustment deemed by analysts as critical for Internet firms that want to remain popular.

For the key metric of monthly active users, Facebook said 1.12 billion were using mobile devices, up 29 per cent from a year earlier.

Facebook has also been seeking to broaden its offerings, unveiling an application that lets people chat anonymously in virtual “rooms,” evoking the chat rooms from the early days of the Internet.

It is also testing a feature that lets users of the leading social network make purchases by simply pressing an on-screen “Buy” button.

Facebook completed its multibillion-dollar deal for mobile messaging application WhatsApp earlier this month. AFP

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