KUALA LUMPUR: In conjunction with the World Ice Cream month, food and beverage giant Nestle is organising the Smile, Snap, Share and Win contest where prizes worth up to RM100,000 are up for grabs. The grand prize is a travel package to the Gold Coast in Australia.

Nestle Ice Cream business executive manager Yit Woon Lai said that from each entry, RM1 would be donated to either one of three charity causes — building homes for indigenous communities, helping children in need or supporting a local food aid programme.

“The more entries we receive, the more aid the needy will receive,” said Yit.

He said this when met after giving away nearly 20,000 ice cream cones near Lot 10 shopping mall in conjunction with Malaysia Day.

Follow this steps to take part in the contest:

l Purchase any Nestlé ice cream product and snap a photo of your best smile with it.

l Add a creative caption to the photo, describing why Nestlé ice cream makes you smile.

l Hashtag the charity cause you choose to support

— MyKasih Foundation #wicm4foodaid

— Shelter Home for Children #wicm4children

— EPIC Homes #wicm4buldinghomes

l Share the picture on Nestlé World’s Ice Cream Month’s Facebook application or on your personal Instagram, Twitter and Facebook account.

All entries will be published in a photo gallery on the Nestlé World’s Ice Cream Month Facebook app. For details, visit https://bit.ly/nestle-wicm. By John Tiong