IPOH: Local Bond girl Tan Sri Michelle Yeoh today launched a road safety campaign at Tenby International School here.
The Safe Steps global ambassador said it was important to have such programmes since Malaysia was ranked third in South East Asia for the highest number of road crash deaths.
As a Malaysian, she said she would use her popularity to help create awareness on road safety in the country.
Yeoh said she had also raised the issue when visiting other countries.
"I have been to many third world countries for the road safety campaign.
"In one of the countries, they are so eager to build highways but there were no pedestrian bridges. I have pointed it out by asking how people would cross the highways," she said when launching the campaign with Prudence Foundation executive director Marc Fancy.
She added that 1.3 million road accident deaths were recorded around the world annually.
The “Safe Steps” programme was initiated by the Prudence Foundation, with support from the International Automobile Federation and National Geographic Channel.
Among those present were school principals from 17 schools in Perak. The programme was was also shown live via streaming to three other Tenby international schools in Kuala Lumpur, Penang and Johor.