Prime Minister Datuk Seri Najib Razak (third from right) at the leaders' summit at the International Conference on BOS at Putrajaya International Convention Centre (PICC) with (from left) the moderator, Prof Renee Mouborgne, Thailand Prime Minister Jeneral Prayut Chan O Cha, King Mswati III of Swaziland, Nauru president Baron Waqa dan Maldives Vice-President, Abdulla Hijad. Pix by Mohd Fadli Hamzah

PUTRAJAYA: The Blue Ocean Strategy (BOS) has not only served as the catalyst for an 'internal revolution' on how business is conducted, but has also changed the way ministries operate.

Prime Minister Datuk Seri Najib Razak said the BOS has transformed how ministries work, creating a win-win situation for the public and the government.

“If you look at how the government is set up, no single ministry has the authority to decide on its own; you need collaboration and support.

“If you have an under-utilised building belonging to a particular ministry that another ministry wanted to use, in a traditional approach they would not hand over their asset due to turf management.

“However through the BOS, the ministries willingly give up their assets as they are part of the same government, so they work together for the mutual benefit of the people, with the government and public winning at the end of the day,” said Najib.

The prime minister was speaking at the leaders' summit titled 'Transforming Nations Through Creativity and Innovation' at the inaugural International Conference on BOS, here today.

Present at the summit were King Mswati III of Swaziland, Nauru president Baron Waqa, Thailand Prime Minister General Prayut Chan-o-cha and Maldives Vice-President Abdulla Jihad.

Najib said the BOS could be summed up as a quiet internal revolution in terms of how businesses is conducted.

Malaysia, he said, used BOS in a quantum leap approach by injecting creativity and innovation into the mindset and thinking instead of linear basis or incremental increase of doing things.

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