KUALA LUMPUR: Media Prima Television Networks (MPTN) bagged the top awards at the World Media Festival in Hamburg, Germany, on May 10.
It won three intermedia-globe Gold awards for its #cantiknyaMalaysia promo in the Documentary category.
Created in conjunction with last year’s Merdeka Day, the promo plugged a social media contest in which the best photos of Malaysia with the best captions were selected as winners.
MPTN’s "Happy Deepavali” promo snagged a Gold award in the Documentary category, while its "Tabung Bersamamu" documentary grabbed the Gold in the News category.
“Tabung Bersamamu” was successful in driving the public to donate to Media Prima's charity fund, Tabung Bersamamu, which was a spin-off of TV3's "Bersamamu" programme.
MPTN also won three Silver awards.
The first was in the Sales Promotions (Events) category, with its "Anugerah Juara Lagu 31" event – Malaysia's largest annual music competition, organised by TV3.
For the Sales Promotion (Station I.D., Trailers) category, MPTN took home Silver for "Jom Singgah", a 30-minute programme on TV3 featuring the latest products on the market.
Lastly, it won Silver in the Web (Virals) category, with "Parodi Anugerah Melodi" – a digital parody video targeted at millennials and younger viewers, to generate awareness about "Anugerah Melodi", a local awards entertainment show.
This year, the Festival attracted entries from television stations, media companies and agencies from more than 32 countries around the world, including Singapore, Qatar, Japan, Germany, Great Britain, Australia and the United States.
MPTN chief executive officer, Datuk Kamal Khalid, said the awards are a testament to the hard work and dedication of everyone at MPTN.
"Especially the Creative Services Department, Client Service Group and Consumer Communications Group, who continuously push the limits of their creativity," he said in a statement.
The World Media Festival is an international competition for communication and media practitioners.
It honours and celebrates excellent solutions in film, television, print, web and web TV productions on an international level.