KUALA LUMPUR: The new economy requires more aggressive, dynamic and creative ventures that earn rural entrepreneurs their place on the global supply chain, said Prime Minister Datuk Seri Najib Razak today.
He said without creativity and innovation driving consistent outputs of rural industry, its entreprenuers will be left behind as the world shifts towards a digital industry.
"We need to maximise digital technology and leverage on it to ensure our place on the global supply chain," said Najib in launching the Rural Entrepreneurs Carnival at the Putra World Trade Centre.
Also present were Rural and Regional Development Minister Datuk Seri Ismail Sabri Yaakob, his deputies Datuk Alexander Nanta Linggi and Datuk Ahmad Jazlan Yaakub, as well as Sabah Chief Minister Tan Sri Musa Aman.
Najib said rural-based small and medium industries had, during the 10th Malaysia Plan period, contributed to 33.4 percent of thw gross domestic product (GDP), 17.3 percent of exports and 57.8 percent of human resource supply.
"This shows that we need to establish our footing on the global supply chain in order to grow and remain competitive," said Najib.
He said rural entrepreneurs needed to develop their creativity in marketing their products on the global market.
"It is the digital age and this in the new normal, where products are moved on the global supply chain by cashless means and even without human contact," said Najib.
"It is all digitised and we need to be able to deal in this manner. These are skills that can be learned and developed, thus you should learn and develop yourselves."
Najib said under the 2017 Budget the government had allocated a total of RM1.04billion for various programmes geared towards driving rural industries and the 2018 Budget is set to see an increase.