Malaysia’s e-commerce sector has grown by 47 per cent from 2015 and is now worth US$2.41 billion (US$1=RM4.23), said Facebook Malaysia Country Manager, Nicole Tan. FILE PIC

KUALA LUMPUR: Malaysia’s e-commerce sector has grown by 47 per cent from 2015 and is now worth US$2.41 billion (US$1=RM4.23), said Facebook Malaysia Country Manager, Nicole Tan.

She said on average, Malaysians spent 187 minutes daily on their mobile phones, and businesses as such should take the opportunity to implement the right e-commerce strategy to promote products and services.

“With Southeast Asia being pegged as the new frontier for e-commerce, it is critical for consumer goods businesses to implement the right strategy for their brand,” she said at the launch of Facebook’s Discover Growth campaign here, today.

The Discover Growth campaign is aimed at helping businesses unlock growth opportunities via a global business-to-business ad campaign.

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