TAIPING: The Domestic Trade, Cooperatives and Consumerism Ministry today urged traders to be ethical during festive season.
Its minister Datuk Seri Hamzah Zainudin said it was crucial to get cooperation between traders and consumers in order to ensure the country's economy would continue to prosper.
"We want traders to conduct their business honestly and engage in healthy competition. We do not want customers to feel cheated.
"We do not want them to take advantage of consumers during the festive season," he said.
Hamzah said this at a press conference after conducting Festive Season Price Control Scheme checks in conjunction with Chinese New Year at Plaza Perbandaran wet market here today.
"If traders don't understand, our officers such as Friends of KPDNKK are ready to guide you.
"For those who don't follow the rules and regulations, we have to take action. If the consumers feel that they were cheated, please report to us," he added.
The ministry had recently listed 13 goods under the scheme which is in force for 21 days beginning today until Feb 21.
The goods include live chicken, standard chicken, super chicken, chicken egg grades A, B and C, round cabbage imported from Indonesia and China, excluding Beijing cabbage, garlic from China, white promfet, large wide prawns and pork.
Traders who fail to comply with the price control regulations are liable to be fined up to RM100,000 or sentenced to a maximum of three years’ jail or both upon conviction, he said.
Individuals could be compounded up to RM50,000 while companies could be fined up to RM500,000 or compounded up to RM250,000 upon conviction, he added.
Traders and consumers can check prices at the ministry’s website www.kpdnkk.gov.my.